PPC Expert

About Backdropsource

Backdropsource is a fast\-growing global e\-commerce brand delivering custom\-printed backdrops and fabrics to customers across North America and Europe.

About the Role

We’re hiring for two positions, a Senior PPC Expert and a PPC Expert (Mid\-Level), to run, optimize, and scale our paid acquisition engine. Both are hands\-on roles: you’ll plan, run, and optimize campaigns end\-to\-end across Google, Meta, LinkedIn, and other platforms, with a direct line to revenue and ROAS, not just spend management.

Location: Coimbatore (in office)

Department: Performance Marketing

Compensation: Industry standard

Mandatory: Hands\-on Shopify e\-commerce experience. Bonus if you have B2B experience as well.

What We’re Looking For (both roles)

• 5\+ years of hands\-on PPC experience, including running paid campaigns for a Shopify e\-commerce store
• Proven track record of managing significant ad spend profitably across Google Ads, Meta Ads, and LinkedIn Ads
• Strong command of GA4, Google Tag Manager, Google Ads Editor, Shopify, Meta Business Suite, and LinkedIn Campaign Manager, including conversion tracking setups and offline conversion tracking
• Analytical, data\-driven mindset, comfortable finding the “why” behind performance
• Understanding of e\-commerce funnels and how paid media connects to revenue goals
• Ability to take a brand or product line from zero to one, building a paid strategy from the ground up
• Clear communicator who can explain performance and strategy to non\-technical stakeholders

How the Two Roles Differ

Senior PPC Expert

• Has managed a team of PPC or performance marketers, or at minimum worked within a performance marketing team reporting to a lead
• Guides and mentors the PPC team: reviews campaign builds, shares best practices, and sets account standards

PPC Expert (Mid\-Level)

• Hands\-on optimizer who fully owns campaign performance: bids, budgets, search terms, audiences, and creatives
• Team management experience is not required

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and other channels for North America and Europe
• Own budget allocation and bidding strategy to hit ROAS / CPA / CAC targets
• Drive keyword research, audience segmentation, and ad copy and creative testing
• Run day\-to\-day optimization: search term reviews, negative keywords, bid and budget adjustments, and audience refinement
• Manage conversion tracking, pixels, and tagging (GA4, GTM, Shopify, Meta Pixel/CAPI, LinkedIn Insight Tag), including offline conversion tracking
• Partner with the design and content team on ad creatives and landing pages, and run structured A/B tests
• Identify and pilot new paid channels such as Microsoft Ads, Pinterest, and TikTok Ads
• Take paid strategy from zero to one for new product lines and markets
• Build and present performance reports and dashboards to leadership
• Stay ahead of platform updates, bidding algorithm changes, and industry best practices

Nice to Have

• B2B lead generation and marketing funnel experience
• Familiarity with Semrush, Microsoft Clarity, and similar attribution/analytics platforms
• Experience with email marketing and WhatsApp marketing tools

• *Apply Now**: Please submit your application through our HireDesk portal using the link below.

https://hiredesk.backdropsource.app/apply/0b2f7c68\-d299\-4b1b\-aefa\-6e78246b22ab?src\=Indeed

• *Only applications submitted through this portal will be considered for the next steps of the selection process.**

Pay: ₹50,000\.00 \- ₹100,000\.00 per month

Work Location: Hybrid remote in Coimbatore, Tamil Nadu 641009