We are looking for a Digital Marketing Executive to oversee and support digital marketing initiatives across our e-commerce brands. Key duties include managing marketplace advertising on platforms like Amazon and Flipkart, preparing performance reports, and liaising with our external marketing agency. The ideal candidate has experience in e-commerce advertising on Amazon, Flipkart, and similar sites, along with skills in digital marketing analytics. Responsibilities encompass managing and optimizing PPC campaigns, tracking metrics such as ROAS, ACOS, TACOS, CPC, CTR, and conversion rates, conducting keyword research to find growth opportunities, and refining bids, budgets, and campaign structures for better performance. Ongoing campaign monitoring is crucial to maintain and improve advertising effectiveness and meet business objectives.