PPC Specialist / Digital Marketing Team Lead

Key Responsibilities

• Plan, create, and manage PPC campaigns across Google Ads and Meta Ads (Facebook \& Instagram).
• Conduct keyword research, competitor analysis, and audience targeting.
• Manage Search, Display, Shopping, and Remarketing campaigns.
• Develop and optimize ad copies, creatives, and landing pages.
• Monitor campaign performance, budgets, CPC, CTR, CPA, and ROAS.
• Generate quality leads and improve conversion rates through campaign optimization.
• Perform A/B testing of ads, keywords, audiences, and landing pages.
• Track campaign performance using Google Analytics 4 (GA4\) and Google Tag Manager (GTM).
• Prepare regular performance reports and provide actionable insights.
• Stay updated with the latest PPC trends, advertising policies, and platform updates.

Required Skills

• Hands\-on experience with Google Ads and Meta Ads Manager.
• Strong understanding of PPC, SEM, and paid marketing strategies.
• Knowledge of keyword research and bidding strategies.
• Understanding of conversion tracking, pixels, and analytics.
• Good analytical and problem\-solving skills.
• Ability to manage multiple campaigns and advertising budgets.
• Basic knowledge of SEO and digital marketing is an added advantage.

Pay: ₹25,000\.00 \- ₹45,000\.00 per month

Work Location: In person