PPC Specialist

• *Google Ads \& Meta Ads Specialist – Job Description (3 Years’ Experience)**

• *www.swissdigitech.com**

We are looking for a skilled **Google Ads \& Meta Ads Specialist** with 3\+ years of experience in planning, executing, and optimizing paid marketing campaigns. The candidate should have strong analytical skills and hands\-on experience in lead generation, performance marketing, and campaign optimization.

• *Key Responsibilities:**

• Manage and optimize Google Ads campaigns including Search, Display, YouTube, and Performance Max.
• Handle Meta Ads campaigns on Facebook and Instagram for lead generation and brand awareness.
• Create campaign strategies based on business goals and target audience.
• Monitor campaign performance, budgets, CPC, CTR, ROAS, and conversions.
• Perform keyword research, audience targeting, and competitor analysis.
• Generate daily, weekly, and monthly performance reports.
• A/B test ad creatives, copies, landing pages, and audience segments.
• Coordinate with the design and content team for ad creatives.
• Track conversions using Google Analytics, Google Tag Manager, and Meta Pixel.
• Improve campaign performance through continuous optimization.
• Stay updated with the latest digital marketing trends and platform updates.

• *Required Skills:**

• Strong knowledge of Google Ads and Meta Ads Manager.
• Experience with Google Analytics and Google Tag Manager.
• Understanding of conversion tracking and remarketing campaigns.
• Good analytical and reporting skills.
• Knowledge of lead generation and performance marketing strategies.
• Excellent communication and problem\-solving skills.

• *Experience:**

• Minimum 3 years of experience in Google Ads and Meta Ads.

• *Qualification:**

• Bachelor’s degree in Marketing, Business, or related field preferred.

• *Job Type:**

• Full\-time

• *Preferred Candidate:**

• Candidate with agency experience will be preferred

Work Location: In person