Job Description

Loca Spirits LLP is shaking things up in the spirits space under the brand of "Loca Loka"— bold, premium, and unapologetically vibrant. We’re building a brand that’s as much about experience as it is about craft. As we scale across India, we’re looking for a Regional Sales Manager who can own their zone, lead from the front, and drive both numbers and brand love.

*What You’ll Do**

Lead the **sales and distribution strategy** across your region for both **on\-trade and off\-trade channels**.
Drive **volume, revenue, and profitability targets** in line with business goals.
Build, mentor, and motivate a high\-performing sales team across multiple territories.
Manage and grow relationships with **distributors, key accounts, and trade partners**.
Ensure **brand visibility, activations, and compliance** across outlets.
Collaborate with **marketing and trade marketing** to roll out campaigns that move both people and product.
Analyze sales performance, market trends, and competitor activity — and turn insights into action.
Oversee **excise documentation, stock movement, and channel profitability**.

*Who You Are**

A proven sales leader with strong Alcobev or FMCG experience.
Deep understanding of **trade dynamics, excise regulations, and state\-level operations**.
Strong network with **distributors, retailers, and key trade influencers**.
Hands\-on, target\-driven, and ready to roll up your sleeves when needed.
Strategic mindset with sharp commercial acumen and people management skills.
Great communicator who can balance data, hustle, and brand story in one pitch.

*Why Loca Loka**

Be part of a high\-growth spirits brand redefining the Indian alcobev landscape.
Freedom to lead, innovate, and shape how the brand scales in your region.
Competitive pay, dynamic culture, and a chance to work with passionate industry pros.
Real ownership, real impact — and yes, real good times.

Pay: ₹200,000\.00 \- ₹300,000\.00 per month