The Marketing Manager will lead strategic marketing initiatives for a Business School, focusing on generating high\-quality student leads in the education sector. With a blend of digital marketing expertise and hands\-on creative skills, the role also oversees the admissions team to convert inquiries into successful enrolments.Role \& responsibilities
Develop and execute digital marketing strategies for lead generation (SEO, Google Ads, Meta platforms).
Create compelling ad creativesvideos, graphics, and copyfor social media campaigns.
Manage the end\-to\-end admissions funnel, working closely with the admissions team to nurture leads and secure enrolments.
Analyse campaign performance, adjusting strategies for maximum ROI.
Lead and mentor the admissions team to ensure alignment to achieve enrolment goals.
*Preferred candidate profile**
Education Qualification: A full\-time MBA/PGDM graduate is a mandatory one.
5\+ years of marketing experience, specifically in the education sector.
Hands\-on expertise with Meta ads, Google Ads, and digital lead funnels.
Strong creative skillsability to lead shoots, editing, and content production.
Proven track record managing a admissions team.
Data\-driven mindsetmeasuring performance and iterating for success