Job Description

Job Responsibilities \& KRA For Mahindra \& Mahindra Authorized Dealership – Manoj Tractors, Siwan The responsibilities below are prepared based on dealership sales, customer care, CRM, dealer management, enquiry handling, retail conversion, finance coordination, customer satisfaction, and manpower development practices followed in Mahindra dealership operations. \-\-\- 1\. SALESMAN (Sales Executive) Key Responsibilities Generate daily enquiries from villages, markets, farmers, influencers and reference customers. Conduct tractor demonstrations and test drives. Explain tractor features, implements compatibility, finance schemes and exchange offers. Maintain daily prospect and lead records in CRM/DMS. Follow up enquiries until booking and retail delivery. Coordinate with banks, finance companies and insurance partners. Collect customer documents for retail processing. Ensure timely delivery and product handover. Generate referrals from existing customers. Participate in village campaigns, farmer meetings and exhibitions. Monitor competitor activities and market intelligence. Maintain strong relationships with farmers and influencers. Support collection and documentation activities whenever required. Short KRA (Salesman) KRA Measurement Retail Sales Monthly Tractor Retail Target Enquiry Generation Daily/Monthly Enquiries Conversion Ratio Enquiry to Booking % Test Drives Monthly Test Drive Count Finance Penetration Finance Cases Converted Customer Visits Daily Field Coverage Customer Satisfaction Positive Customer Feedback Referral Sales Repeat \& Referral Business \-\-\- 2\. SALES MANAGER Key Responsibilities Achieve dealership retail, billing and market share targets. Lead and monitor sales team performance. Prepare monthly and seasonal sales plans. Allocate territory\-wise targets. Review enquiry, booking and retail pipeline daily. Ensure effective CRM/DMS management. Conduct sales review meetings with team members. Plan local marketing activities, tractor rallies and farmer meetings. Build relationships with financiers, influencers and institutional customers. Ensure proper manpower deployment and productivity. Monitor dealership profitability and sales expenses. Track competitor schemes and market trends. Improve retail conversion and customer experience. Ensure timely delivery, documentation and collection. Train and develop sales staff on products and selling skills. Coordinate with Mahindra Area Office and Territory Managers. Short KRA (Sales Manager) KRA Measurement Retail Volume Monthly/Quarterly Target Achievement Market Share Area Market Share Growth Team Productivity Retail per Salesman Enquiry Conversion Booking \& Retail Conversion % Finance Penetration Finance Retail Ratio Customer Satisfaction CSI Score Team Development Training \& Performance Reviews Marketing Activities Campaign Execution Collection Control Outstanding Recovery Dealer Profitability Sales Contribution \-\-\- 3\. CUSTOMER RELATIONSHIP OFFICER (CRO) Key Responsibilities Welcome walk\-in customers professionally. Maintain customer database and CRM records. Conduct enquiry follow\-up calls. Coordinate test drive scheduling. Track booking\-to\-delivery process. Ensure timely customer communication. Handle customer complaints and escalation. Conduct post\-delivery feedback calls. Monitor customer satisfaction and service experience. Generate referrals and repeat business opportunities. Coordinate with sales, service and finance teams. Support customer events and delivery ceremonies. Maintain records of customer grievances and resolutions. Ensure high customer retention and loyalty. Short KRA (CRO) KRA Measurement Lead Follow\-Up Follow\-up Completion Rate Customer Satisfaction CSI Score Complaint Resolution Resolution Time Referral Generation Referral Leads Created Delivery Experience Customer Feedback Rating Database Accuracy CRM Update Compliance Customer Retention Repeat Customer Ratio Response Time Enquiry Response Speed \-\-\- Common Expectations for All Roles Follow Mahindra dealership SOPs. Maintain professional behavior and grooming. Ensure accurate reporting and documentation. Focus on customer satisfaction and long\-term relationships. Uphold dealership reputation and ethical business practices. Support dealership growth through teamwork and market coverage. This format can be directly used as an official Job Description (JD) \& KRA document for Manoj Tractors, Siwan.

Pay: ₹10,000\.00 \- ₹25,000\.00 per month