Sales Head

Job Description (JD)

Position Title

Sales Head — Plotted Developments \& Villa Projects

Reports To

Founder / Managing Director / CEO

Location \& Travel

Head Office based, with mandatory weekly travel across all 4 districts and site offices.

Approximately 40–50% of working time is expected on site, with executives, and on customer\-

facing review walks.

Role Summary

The Sales Head owns end\-to\-end sales performance of the company across all active plotted

and villa projects. The role is accountable for converting marketing\-generated leads into site visits

and site visits into bookings, while building the people, processes, and systems that make this

performance repeatable, measurable, and scalable. The Sales Head leads a team of 18 (10

telecallers, 7 executives, 1 sales manager) and is the single point of accountability for monthly

revenue, conversion ratios, CRM discipline, and team productivity. The role combines hands\-on

field leadership with strategic planning, training, and data\-driven management.

Key Responsibilities

A. Revenue \& Conversion Ownership

• Own monthly, quarterly, and annual sales revenue targets across all 10 projects.
• Improve lead\-to\-site\-visit conversion ratio month over month.
• Improve site\-visit\-to\-booking conversion ratio month over month.
• Drive booking value per executive and per project.

B. Team Leadership \& Management

• Directly manage the Sales Manager; functionally lead 7 sales executives and 10

telecallers.

• Set daily, weekly, and monthly performance expectations for each team member.
• Conduct daily morning huddles and weekly performance reviews.
• Run one\-on\-one coaching with bottom and top performers.
• Hire, onboard, and retain frontline talent in coordination with HR.

C. Process, CRM \& Reporting Discipline

• Enforce 100% lead capture and lead\-status updation in the CRM within agreed SLAs.

Build follow\-up discipline: standardised cadences, scripts, and call\-back protocols.

Design and publish daily MIS dashboards and weekly performance reports. **Audit call**

recordings, site visit logs, and CRM entries weekly.

D. Training, Coaching \& Capability Building

• Use existing scripts and training material as the baseline; layer in advanced sales

systems.

• Coordinate with the existing external sales coach to align curriculum and reinforce

learning.

• Run weekly skill\-building sessions: objection handling, site\-walk choreography,

negotiation, closing.

• Conduct monthly roleplay assessments and certify executives on pitch quality.

E. Strategy, Project Alignment \& Channel Performance

• Translate Meta Ads lead flow into project\-wise, territory\-wise, and team\-wise plans.

Coordinate with marketing on lead quality, cost\-per\-lead, and creative feedback.

Build project\-prioritisation logic: which projects need push, which need protection.

• Identify and recommend channel partner / referral / loyalty programs to supplement

digital leads.

F. Customer Experience \& Brand

• Ensure every customer interaction reflects the brand standard from first call to

registration.

• Reduce complaints, refund requests, and post\-booking dropouts through process

design.

• Build a structured customer feedback loop after every site visit and every booking.

Team Structure (Direct \& Functional)

The Sales Head sits directly under the Founder / MD and leads the entire sales organisation.

Layer Role Count Reporting

L1 Sales Head 1 Reports to Founder/MD

L2 Sales Manager (Field) 1 Reports to Sales Head

L2 Telecalling Team Lead (to be created in 60–90days)

1 Reports to Sales Head

Layer Role Count Reporting

L3 Sales Executives 7 Report to Sales Manager

L3 Telecallers 10 Report to Telecalling Team Lead / Sales Head

Required Experience

• 10–15 years of total sales experience, with at least 5–7 years in real estate. **Minimum**

3–5 years in a Sales Head, Regional Sales Head, or AVP\-Sales role. **Direct experience**

managing teams of 15\+ people across multiple projects or territories.

• Demonstrated track record of taking conversion ratios from baseline to a defined

improved state.

• Experience working in performance\-marketing\-led sales (Meta, Google) with high lead

volumes.

Required Skills

• Strong command of sales funnel mathematics: lead → call → site visit → booking →

registration.

• Fluency in CRM tools (Salesforce, Zoho, LeadSquared, Sell.do or similar) and

dashboarding.

• Ability to read call quality, run roleplays, and coach in the moment.
• Negotiation, closing, and large\-ticket deal management skills.
• Local language proficiency for the region of operation; English working proficiency.

People leadership: hiring, firing, performance management, and retention. **Comfort**

with data — daily MIS, conversion math, cohort analysis.

Preferred Real Estate Experience

• Plotted developments and villa / low\-rise residential projects (most directly transferable).

Experience in tier\-2 / tier\-3 markets or multi\-district sales operations.

• Experience scaling a sales team from \<10 to 25\+ members.
• Exposure to channel partner networks, NRI sales desks, and loan\-tie\-up processes.

Experience handling RERA, sale agreements, and registration coordination.

Leadership Expectations

• Lead from the front — be present in the field, on calls, and at site reviews regularly.

Operate with a builder mindset: build systems, not just hit numbers in one quarter.

Hold the team to high standards while protecting their dignity and growth.

• Bring transparency to the founder — no surprises in revenue or team issues.

Make data\-backed decisions and document them.

• Own outcomes; do not pass blame to marketing, product, or execution.

Pay: ₹50,000\.00 \- ₹100,000\.00 per month

Benefits

• Health insurance
• Paid sick time
• Provident Fund

Ability to commute/relocate

• Karur, Tamil Nadu (Karur): Reliably commute or planning to relocate before starting work (Preferred)

Experience

• Real estate sales: 10 years (Preferred)

Language

• tamil and english (Preferred)

Location

• Karur, Tamil Nadu (Karur) (Preferred)

Willingness to travel

• 25% (Preferred)

Work Location: In person