Sales Lead Generator

We are looking for a proactive and result\-oriented **Sales Executive – Lead Generation \& Business Development** to identify new business opportunities, generate leads through online research, connect with potential customers, and manage the sales process.

The candidate will be responsible for identifying companies that use welding consumables, finding relevant purchase and procurement contacts, reaching out to potential customers through email and telephone, following up on inquiries and quotations, and converting prospects into customers.

This role is ideal for someone who is comfortable using the internet for business research, communicating with B2B customers, and consistently following up to achieve sales targets.

Key Responsibilities1\. Online Lead Generation

• Identify potential customers through Google, LinkedIn, IndiaMART, industry directories, company websites, and other online platforms.
• Research companies in sectors such as automotive, fabrication, infrastructure, shipbuilding, heat exchangers, formwork, OEMs, and manufacturing.
• Identify purchase managers, procurement heads, business owners, and other relevant decision\-makers.
• Build and maintain a database of prospective customers with company details, contact information, products required, and follow\-up status.
• Generate a consistent pipeline of qualified leads for the sales team.

2\. Customer Outreach \& Communication

• Contact prospective customers through email, telephone, WhatsApp, and LinkedIn.
• Introduce the company's products and identify potential business requirements.
• Send product catalogues, company profiles, technical documents, and introductory emails.
• Establish relationships with new customers and develop long\-term business opportunities.
• Schedule meetings and connect prospects with the appropriate sales team members when required.

3\. Sales Management \& Follow\-ups

• Handle customer inquiries and coordinate with the internal team to prepare quotations.
• Follow up regularly on quotations, pending inquiries, samples, and purchase decisions.
• Maintain records of every lead, inquiry, quotation, customer interaction, and next follow\-up date.
• Track opportunities from initial contact through quotation, negotiation, order confirmation, and repeat business.
• Follow up with existing customers to identify additional requirements and generate repeat orders.
• Coordinate with the dispatch and accounts teams when required to support order fulfilment and customer communication.

4\. Sales Reporting \& CRM Management

• Maintain an updated sales tracker or CRM with lead status, inquiry value, quotation status, and next action.
• Prepare daily and weekly reports covering leads generated, calls made, emails sent, inquiries received, quotations followed up, and orders secured.
• Maintain a pipeline of prospective business and highlight high\-priority opportunities.
• Work towards monthly lead\-generation, customer\-acquisition, and sales targets.

Required Skills \& Qualifications

• Graduate in any discipline.
• 1–3 years of experience in B2B sales, lead generation, inside sales, telesales, or business development.
• Good internet research skills and the ability to identify relevant companies and decision\-makers online.
• Comfortable making outbound calls and writing professional business emails.
• Working knowledge of Excel, email, WhatsApp Business, LinkedIn, and IndiaMART.
• Strong communication, negotiation, and follow\-up skills.
• Ability to organise leads, prioritise opportunities, and work towards measurable targets.
• Experience in industrial products, engineering, manufacturing, or welding consumables will be an added advantage.

We are looking for someone who is curious, persistent, commercially minded, and comfortable speaking with new people. The candidate should not wait for leads to come in but should actively search for potential customers, approach them, follow up consistently, and create business opportunities.

• *This is a sales and business development role, not a digital marketing role.** The primary focus is finding customers, generating inquiries, managing the sales pipeline, and converting opportunities into business.

Pay: ₹15,000\.00 \- ₹30,000\.00 per month

Work Location: In person