About D.K Industries
D.K Industries is one of India's leading manufacturers and exporters of Henna, Herbal Hair Colors, Hair Care and Cosmetic Products. With decades of manufacturing experience, the company serves domestic and international markets through a strong network of distributors, wholesalers and retailers.
Job Summary
We are looking for a proactive and creative Marketing Executive who can support brand growth by strengthening relationships with distributors, wholesalers, retailers and shopkeepers while executing marketing and branding activities across the market.
The ideal candidate should be comfortable with data management, Advanced Excel, marketing coordination, promotional activities, content circulation and channel engagement programs.
Key ResponsibilitiesData Management \& Analysis
- Maintain and update data of Sales Staff, Distributors, Retailers and Wholesalers.
- Perform data mapping and analysis using Advanced Excel.
- Prepare reports, trackers and channel\-wise databases.
- Maintain records of marketing activities and market coverage.
Marketing \& Branding Activities
- Create and coordinate posters, brochures, videos and promotional content.
- Share marketing content through WhatsApp, social media and sales channels.
- Plan and execute seasonal, festival and product promotion campaigns.
- Coordinate printing and circulation of marketing materials.
Retail \& Distributor Engagement
- Build strong relationships with distributors, wholesalers, retailers and shopkeepers.
- Conduct regular follow\-ups and collect market feedback.
- Coordinate promotional schemes and engagement activities.
- Support channel partners with marketing and branding requirements.
Shop Branding \& Visibility
- Plan poster campaigns for retail outlets.
- Ensure posters, flex boards and branding materials are properly installed.
- Plan special displays for selected retailers.
- Track implementation through photographs and video verification.
- Monitor display visibility and effectiveness to maximize return on investment.
Channel Activation Programs
- Plan and execute low\-cost promotional activities.
- Coordinate reward programs for distributors, retailers and sales staff.
- Generate and manage cash coupon and incentive programs.
- Organize monthly engagement activities and recognition programs.
Market Intelligence
- Collect competitor activity and market information.
- Identify opportunities for brand visibility and sales growth.
- Suggest new ideas for retailer engagement and channel development.
Required Skills
- Advanced Excel (Mandatory)
- Good communication and interpersonal skills
- WhatsApp Business and social media handling
- Canva or basic graphic designing knowledge preferred
- Strong follow\-up and coordination abilities
- Basic knowledge of marketing and branding activities
- Ability to work independently and manage multiple tasks
Qualification
- Graduate in Marketing, Commerce, Business Administration or related field.
- MBA (Marketing) preferred but not mandatory.
Experience
- 1\-3 years of experience in Marketing, Trade Marketing, Channel Marketing, Distributor Management or FMCG/Cosmetics industry preferred.
- Freshers with strong Excel and communication skills may also apply.
Location
- *Ghaziabad, Uttar Pradesh**
Key Performance Indicators (KPIs)
- Accuracy of channel database
- Marketing content circulation and engagement
- Distributor and retailer relationship management
- Execution of branding activities
- Visibility of displays and promotional materials
- Channel participation in promotional programs
- New ideas implemented for market growth
- *Salary:** As per experience and capability.
Pay: ₹9,847\.68 \- ₹33,787\.98 per month
Benefits
- Paid sick time
- Provident Fund
Application Question(s)
- Current/Last Drawn Salary?
Work Location: In person