Sales & Marketing Executive ( liquor/alcoholic beverage industry)

About the Role

We are looking for a **Sales \& Marketing Executive / Assistant** who has **2–3 years of hands\-on experience specifically in the liquor/alcoholic beverage industry**.

The candidate will support sales, distributor management, market development, brand promotion, retail execution, reporting, and coordination with the sales team.

The ideal candidate should understand the **liquor distribution system, retail market, distributors, dealers, sales targets, product movement, and alcohol market dynamics**.

Key ResponsibilitiesSales \& Market Development

• Support the execution of sales strategies for the company's alcoholic beverage brands.
• Coordinate with **liquor distributors, dealers, retailers, and sales representatives**.
• Follow up on orders, stock availability, product movement, and sales.
• Assist in achieving monthly and quarterly sales targets.
• Conduct regular market visits to understand market conditions and sales opportunities.
• Develop and maintain strong relationships with distributors and retail partners.
• Identify new business opportunities and potential markets.
• Monitor product availability and visibility across assigned markets.
• Support the sales team in increasing distribution and market penetration.

Distributor \& Retailer Coordination

• Maintain regular communication with distributors and retailers.
• Track distributor orders, stock levels, sales, and outstanding requirements.
• Coordinate with distributors regarding product availability and market demand.
• Monitor market\-level activities and provide feedback to management.
• Support the sales team in resolving distributor and retailer issues.
• Maintain updated records of distributors, retailers, orders, and market activities.

Brand Marketing \& Promotions

• Assist in executing **alcoholic beverage brand marketing and promotional activities**.
• Support permitted brand activations, events, tastings, and promotional activities.
• Coordinate with promoters, agencies, distributors, and internal teams.
• Support product launches and market introduction activities.
• Assist in developing brand visibility and awareness within permitted channels.
• Monitor competitor brands, pricing, promotions, and market activities.

Market Research \& Reporting

• Conduct regular market research and competitor analysis.
• Track competitor products, pricing, availability, and market presence.
• Prepare **daily, weekly, and monthly sales reports**.
• Track sales performance against targets.
• Prepare MIS and presentations for management.
• Provide management with regular updates on market conditions, distributor performance, and sales opportunities.

Compliance \& Coordination

• Ensure sales and promotional activities follow **applicable liquor laws, licensing requirements, state regulations, company policies, and responsible alcohol marketing guidelines**.
• Coordinate with internal departments for smooth execution of sales and marketing activities.
• Maintain proper documentation and records related to sales and market activities.

Candidate Requirements

• **2–3 years of experience specifically in the alcoholic beverage / liquor industry.**
• Candidates from **liquor companies, spirits brands, breweries, wineries, or alcoholic beverage distributors** are preferred.
• Strong understanding of **liquor sales and distribution channels**.
• Experience working with liquor distributors, dealers, retailers, or sales teams.
• Knowledge of the local liquor market and retail structure.
• Strong communication, negotiation, and relationship\-management skills.
• Comfortable with regular market visits and field work.
• Good knowledge of **MS Excel, reporting, MIS, and basic computer applications**.
• Target\-oriented and commercially focused.
• Strong follow\-up and coordination skills.
• Ability to work independently and as part of a sales team.
• **Immediate joiners / short notice candidates preferred.**

Key Skills

• *Liquor Sales \| Alcoholic Beverage Industry \| Distributor Management \| Retailer Management \| Market Development \| Sales Target \| Brand Promotion \| Market Visits \| Competitor Analysis \| Sales Reporting \| MIS \| Negotiation \| Relationship Management**

Ideal Candidate

The ideal candidate should already understand the **alcoholic beverage business** and should not require basic industry training.

We are looking for someone who understands how liquor products move from **company → distributor → dealer/retailer → market**, can coordinate with distributors and sales teams, regularly visit the market, identify opportunities, support brand activities, and contribute towards increasing sales.

• *Only candidates with relevant alcoholic beverage / liquor industry experience will be considered.**

Candidate Details

To proceed with your application, kindly share the following details

• **Name:**
• **Job Role Applied For:** Sales \& Marketing Executive / Assistant
• **Current Salary (Per Month):** ₹
• **Expected Salary (Per Month):** ₹
• **Notice Period:** Immediate / 15 Days / 30 Days / 60 Days / 90 Days
• **Current Location:**
• **Reason for Job Change:**
• **Total Years of Experience:**
• **Alcoholic Beverage / Liquor Experience:**
• **Current / Previous Liquor Company:**
• **Market / State Handled:**
• **Distributor Management Experience:**
• **Availability for Interview:**
• **Contact Number:**
• **Updated Resume:** Please share your latest CV

Job Types: Full\-time, Permanent

Pay: ₹25,000\.00 \- ₹35,000\.00 per month

Work Location: In person