Job Description

Bhima has been synonymous with pure gold and unmatched customer trust, establishing itself as the premier retail jewelry brand across Kerala and India. Our wide range of gold and diamond jewelry, covering various categories, guarantees that customer select from the finest offerings. Rely on Bhima for a unique combination of purity, craftsmanship, and exceptional service. A trusted jewelry brand since 1925\.

*Job Title :** Marketing Manager

*Reporting to** : General Manager

*Reported by** : Assistant Marketing Manager, Showroom Marketing Manager

*Role Summary:**

The Marketing Manager develops and implements strategies to promote products or services, increase brand awareness, and drive business growth. He leads a marketing team, oversees campaigns across various channels, manages the marketing budget and analyzes the market trend. Collaborating with other departments, ensures marketing efforts align with business goals, focusing on brand management, public relations, and overall market presence.

*Principal Duties and Responsibilities:**

Collaborate with the General Manager and Retail Head to develop and implement marketing strategies that align with overall business objectives, enhancing both corporate branding and showroom\-specific campaigns.
Oversee the creation of showroom\-specific marketing plans, aimed at increasing customer walk\-ins and enhancing the local brand presence.
Manage the marketing budget, ensuring efficient allocation across campaigns, channels, and initiatives, both for corporate branding and individual showroom needs.
Conduct regular market analysis and research to identify opportunities, trends, and competitive insights within the retail jewelry industry, adjusting strategies accordingly.
Coordinate with internal teams to plan, execute, and assess marketing campaigns across multiple channels, including digital, print and in\-store promotions.
Work closely with cross\-functional teams, including sales, purchasing, and customer service, to ensure marketing efforts are aligned with overall business goals and customer needs.
Develop and maintain a branch\-wise yearly marketing calendar, ensuring each showroom's specific requirements and goals are addressed
Review reports prepared by marketing assistants, finalize them, and present the insights to top management for review and decision\-making.
Ensure consistent corporate branding across all channels and showrooms, while allowing for localized marketing initiatives to meet showroom\-specific objectives
Monitor the effectiveness of marketing campaigns and make adjustments as needed to optimize performance and return on investment (ROI).
Build and maintain relationships with external partners, such as advertising agencies, vendors and influencers, to maximize the impact of marketing efforts.
Optimize the marketing budget by coordinating with internal teams (sales, finance) and external partners (advertising agencies, media) to ensure cost\-effective and impactful campaign execution.
Implement marketing campaigns in collaboration with the showroom marketing team and sales team, ensuring alignment with overall business goals and maximizing the effectiveness of each campaign.
Ensure job assignments are made for subordinates and review their performance accordingly.

Report preparation, analysis, and review

Campaign Performance Report: Regularly review the effectiveness of marketing campaigns, analyzing metrics such as customer engagement, sales conversion, and ROI.
Marketing Budget Report: Track and review the allocation of the marketing budget, ensuring alignment with overall financial goals.
Customer Satisfaction and Feedback Reports: Analyze customer feedback and satisfaction metrics to measure the impact of marketing on customer perception and loyalty.