A **Sales Team Leader** is responsible for managing the **telecalling or telesales team** that generates leads, follows up with prospects, and converts them into customers—usually over phone calls.
Key Responsibilities of a **Sales Team Leader**
1\. Team Management
Manage and supervise the **telecalling/telesales executives**
Allocate leads to team members
Monitor daily calling performance
Conduct regular team meetings
2\. Lead Management
Distribute **fresh leads**
Ensure quick follow\-ups with prospects
Maintain lead records in **ERP**
3\. Conversion Support
Convert inquiries into **site visits**
Coordinate with **sales managers for site visit scheduling**
Ensure proper follow\-up until booking
4\. Performance Monitoring
* Track
Calls made
Leads contacted
Site visits generated
Conversions
Prepare **daily and weekly reports**
5\. Training \& Coaching
* Train telecallers on
Script handling
Objection handling
Product knowledge
Customer communication
Important KPIs for a **Sales Team Leader**
**Lead Response Time**
**Calls per Executive per Day**
**Lead to Site Visit Ratio**
**Site Visit to Booking Ratio**
**Follow\-up Effectiveness**
**Team Productivity**
**Lead Closure Rate**
Skills Required
Strong **communication and persuasion skills**
**Team leadership**
Knowledge of **ERP**
Ability to handle **customer objections**
Understanding of **real estate projects and pricing**