Experience Required
3–6\+ years in performance\-focused content for skincare, beauty, aesthetics, wellness, or D2C brands.
Role Overview
This is not a traditional content writing role.
We are looking for someone who understands
- Consumer psychology
- Performance marketing
- Hooks and retention
- Ad creatives
- Conversion\-focused storytelling
- UGC\-style scripting
- High\-performing beauty/skincare communication
The ideal candidate should have proven experience creating content that has directly contributed to strong campaign performance and measurable ROAS.
Key Responsibilities
Performance Marketing Content
Create high\-converting content for
- Meta ads (Facebook \& Instagram)
- Google and YouTube campaigns
- Reels and short\-form video scripts
- UGC ad scripts
- Landing pages
- Product pages
- WhatsApp and email campaigns
- Offer communication and conversion funnels
Creative Strategy
- Develop hooks, angles, and concepts optimized for CTR, watch time, and conversions.
- Write content tailored for cold, warm, and retargeting audiences.
- Continuously ideate and test new ad messaging based on performance data.
- Collaborate with media buyers, designers, video editors, and founders to improve campaign performance.
Skincare \& Clinic Communication
Create compelling content around
- Acne and pigmentation
- Hair treatments
- Anti\-aging
- Clinical skincare
- Aesthetic procedures
- Skin barrier and ingredient\-focused education
Content should simplify complex topics while maintaining trust and premium positioning.
Required Skills \& Experience
Must Have
- Strong portfolio of performance marketing content.
- Prior experience with D2C skincare, beauty, wellness, or aesthetics brands.
- Proven understanding of conversion\-focused writing.
- Experience writing:
- Ad copies
- UGC scripts
- Hooks
- Landing pages
- Product storytelling
- Strong understanding of Meta ad ecosystems and consumer behavior.
- Ability to create content that improves engagement and sales — not just aesthetics.
Preferred
- Experience working closely with performance marketing teams.
- Understanding of ROAS, CTR, CAC, retention, and funnel metrics.
- Ability to analyze winning creatives and replicate frameworks.
- Familiarity with AI\-assisted creative workflows and rapid content testing.
What We’re Looking For
We want someone who understands why certain skincare ads scale and others fail.
Someone who can
- Identify winning hooks
- Create emotionally compelling narratives
- Blend education with persuasion
- Build trust while driving conversions
- Write content that performs commercially
You should be equally comfortable writing
- Premium skincare storytelling
- Direct\-response ads
- Native\-feeling UGC scripts
- Educational conversion content
Compensation
Competitive salary \+ strong performance incentives based on contribution and results
Pay: ₹50,000\.00 \- ₹70,000\.00 per month
Benefits
- Cell phone reimbursement
- Health insurance
- Life insurance
- Provident Fund
Work Location: In person