Senior Associate – Demand Marketing & Inside Sales

• *Job Title: Senior Associate – Demand Marketing \& Inside Sales****Job Location: Baner, Pune**

• *Who We Are**

Acuiti Labs is a specialist Global SAP consulting firm headquartered in London, UK, servicing clients globally for ‘Consume to Cash’ process transformation and optimization.

We solve business challenges using fit\-for\-purpose solution architecture and technology that align with client requirements, enable optimum functionality, and deliver market\-winning digital strategies. With expertise in technology R\&D, business strategy, and digital transformation, we design efficient solutions, build software platforms, and enable innovation.

For more information, please visit: http://acuitilabs.com

• *What We Believe In \-** We take pride in having a diverse and talented workforce spread across multiple geographies. As a gender\-neutral organization, we strongly believe in Diversity and Inclusion. Our core values include:* + **Excellence**

+ **Integrity**

+ **Learning**

+ **Organisational Pride**

+ **Respect**

• *What We Do**

As an SAP Partner specializing in SAP BRIM, Acuiti Labs delivers business technology solutions and digital transformation on S/4HANA and cloud applications such as Subscription Billing, CPQ, and Entitlement Management.

Our expertise supports subscription and consumption\-based Target Operating Models across industries: Mobility\-as\-a\-Service, Tourism\-as\-a\-Service, Ports\-as\-a\-Service, Postal\-as\-a\-Service, Telco\-as\-a\-Service, and Software\-as\-a\-Service.

• *Role Overview**

We are looking for a proactive Demand Marketing \& Inside Sales Executive to generate qualified leads and build a strong sales pipeline for Acuiti Labs’ products and SAP S/4HANA offerings. The role combines demand generation, prospecting and lead qualification, with a focus on the EMEA and North America markets.**Key Responsibilities*** Research target companies, decision\-makers and buyer personas; build and maintain segmented prospect lists using relevant sales intelligence tools.

• Plan and execute multi\-channel demand generation campaigns across email, LinkedIn, webinars and events.
• Identify, engage and qualify prospects through outbound calls, email, LinkedIn and other channels.
• Support Account\-Based Marketing (ABM) initiatives through account research, persona mapping and personalised outreach.
• Nurture leads and work with the sales team to convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs), following agreed qualification and handover criteria.
• Prepare tailored pitches and deliver online presentations to prospects as required.
• Drive registrations and attendance for webinars and events, and promote relevant content assets.
• Maintain accurate lead, activity and call records in the CRM; keep pipeline information current.
• Track campaign and outreach performance, including MQLs, SQLs, meetings booked and pipeline contribution, and use insights to improve results.
• Collaborate with Sales, Brand and Design teams on campaign messaging, landing pages and sales enablement materials.
• Report to the Head of Demand Marketing with regular updates on tasks completed, and meet or exceed defined activity and pipeline goals
• Share relevant market, competitor and buyer insights, and provide regular progress updates against agreed activity and pipeline targets.

• *Required Skills \& Qualifications*** Bachelor’s degree in Business, Marketing or a related field.
• At least 4 years of experience in inside sales, business development or demand generation within a B2B environment.
• Experience engaging prospects or supporting sales activities across EMEA and/or North America; exposure to both markets is an advantage.
• At least 2 years of experience in the SAP ecosystem, preferably SAP ERP or SAP S/4HANA.
• Understanding of enterprise IT services, SaaS or B2B technology sales.
• Hands\-on knowledge of demand generation, email campaigns, LinkedIn outreach, lead nurturing and sales funnel metrics.
• Experience with CRM, lead\-generation, marketing automation or sales automation platforms.
• Strong communication, presentation and interpersonal skills, with a proactive and target\-oriented approach.

• *Good to Have*** Experience in product marketing, positioning, messaging, product launches or competitive analysis for enterprise software or SaaS.
• Exposure to SAP S/4HANA programmes, including migration, RISE with SAP or finance transformation.
• Familiarity with SAP buyer personas, such as CIOs, CFOs and billing or finance transformation leaders.