Senior Digital Marketing Executive

Key Roles \& ResponsibilitiesSocial Media Management

• Manage and maintain hospital social media accounts, including Facebook, Instagram, YouTube and LinkedIn.
• Plan, create and publish regular social media posts, reels, stories and promotional content.
• Develop and maintain monthly social media content calendars.
• Promote hospital specialties, doctors, diagnostic services, health packages, medical camps and hospital events.
• Create engaging healthcare awareness content, health tips and educational posts.
• Monitor social media comments, messages and patient enquiries.
• Maintain consistent hospital branding and professional communication across all platforms.

Search Engine Optimization (SEO)

• Develop and implement SEO strategies to improve hospital website visibility on Google and other search engines.
• Conduct keyword research related to hospital specialties, doctors, treatments, diagnostic services and healthcare\-related searches.
• Perform On\-Page SEO activities, including title tags, meta descriptions, headings, keyword placement and image optimization.
• Implement Off\-Page SEO strategies to improve website authority and search engine rankings.
• Perform Local SEO to improve hospital visibility in Tirupur and surrounding locations.
• Optimize Google Business Profile with updated hospital details, specialties, doctor information, photos and regular posts.
• Identify and resolve technical SEO issues, including website speed, broken links, indexing and mobile responsiveness.
• Coordinate with website developers for technical SEO improvements.
• Develop SEO\-friendly healthcare blogs, articles, specialty pages and landing pages.
• Monitor keyword rankings, organic traffic, website performance and search visibility.
• Use Google Search Console and Google Analytics 4 to track SEO performance.
• Prepare monthly SEO reports and implement improvement strategies.

Google Business Profile \& Online Reputation Management

• Manage and regularly update the hospital's Google Business Profile.
• Ensure accurate hospital address, contact details, operating hours and specialty information.
• Upload hospital photographs, promotional creatives and service updates.
• Monitor Google reviews, ratings and patient feedback.
• Coordinate with concerned departments for appropriate responses to patient reviews.
• Improve local search visibility and online hospital reputation.
• Monitor hospital listings across relevant online directories.

Digital Advertising \& Campaign Management

• Plan and execute digital advertising campaigns through Google Ads and Meta Ads.
• Develop targeted advertising campaigns for hospital specialties, doctors, treatments and healthcare packages.
• Generate patient enquiries through paid digital campaigns.
• Manage advertising budgets and monitor campaign expenditure.
• Track campaign performance, cost per lead, reach and conversions.
• Optimize advertisements to improve lead generation and reduce advertising costs.
• Coordinate with management for campaign approvals and promotional budgets.

Content Creation \& Graphic Designing

• Design promotional posters, banners, brochures, digital advertisements and social media creatives.
• Create engaging healthcare awareness content and specialty\-related promotional materials.
• Develop short videos, reels, doctor introduction videos and hospital promotional videos.
• Coordinate with doctors and department HODs to collect accurate medical information.
• Prepare content for health awareness days, medical camps, hospital events and special occasions.
• Ensure all promotional content follows hospital branding and healthcare advertising guidelines.
• Use Canva, Photoshop and other designing tools for creative development.

Website Management

• Maintain and regularly update the hospital website.
• Upload doctor profiles, qualifications, specialties, services and hospital facilities.
• Update healthcare packages, medical camp details and hospital announcements.
• Ensure website content is accurate, relevant and professionally presented.
• Monitor website functionality, page loading speed and mobile responsiveness.
• Coordinate with website developers for technical updates and improvements.
• Ensure website content is SEO\-friendly and user\-friendly.

Lead Generation \& Patient Enquiry Coordination

• Generate patient enquiries through social media, websites, Google and paid advertising campaigns.
• Coordinate with the front office, marketing and patient relations teams for enquiry follow\-up.
• Maintain records of digital enquiries and lead sources.
• Monitor lead follow\-up status and conversion performance.
• Identify opportunities to improve patient enquiry generation.
• Support promotional activities for newly introduced specialties and healthcare services.

Reporting \& Performance Analysis

• Prepare daily, weekly and monthly digital marketing activity reports.
• Monitor social media reach, engagement, followers and website traffic.
• Track SEO rankings, organic traffic and Google Business Profile performance.
• Analyse advertising expenditure, lead generation and cost per lead.
• Prepare campaign performance reports and share them with the reporting authority.
• Identify areas for improvement and recommend suitable digital marketing strategies.

Pay: ₹14,000\.00 \- ₹44,000\.00 per month

Benefits

• Paid time off

Work Location: In person