Senior Digital Marketing Manager – Healthcare B2B

• *Role Overview**

We are looking for a results\-driven Senior Digital Marketing Manager who is obsessed with generating qualified B2B leads and converting them into paying hospital clients. This is NOT a brand\-building role — your primary KPI is sales pipeline. You will own our entire digital marketing engine, lead a small team, and use AI\-powered tools to scale outreach across India's private hospital ecosystem.

• *Key Responsibilities**

• *1\. Lead Generation \& Sales Pipeline**

• Build and execute targeted campaigns to generate qualified leads from private hospitals (50–500 bed segment)
• Identify and reach hospital owners, administrators, IT heads, and procurement managers
• Run account\-based marketing (ABM) campaigns targeting specific hospital clusters by city and size
• Set up automated lead funnels using AI tools, CRM, and email sequences
• Work closely with the telecalling team to ensure warm handoffs and pipeline conversion

• *2\. Digital Platforms \& Campaigns**

• Manage and grow LinkedIn presence — company page, targeted outreach, InMail campaigns
• Run performance marketing on Google Ads (Search \& Display) targeting hospital procurement keywords
• Manage Facebook/Instagram campaigns for awareness and retargeting
• Leverage WhatsApp Business and WhatsApp groups to reach hospital networks
• Explore niche healthcare platforms and industry associations (e.g., AHPI, IHF networks)

• *3\. AI\-Powered Marketing**

• Use AI tools (ChatGPT, Claude, Jasper) to create high\-converting content at scale
• Deploy AI\-powered prospecting tools (Apollo.io, Hunter.io, Clodura.AI, AnyBiz) to build hospital contact databases
• Automate outreach sequences using tools like Instantly.ai or Smartlead
• Use predictive lead scoring and intent data to prioritize outreach

• *4\. Content \& SEO**

• Develop case studies, videos, and testimonials from existing 700\+ hospital clients
• Manage SEO strategy to rank for HMIS, EMR, and hospital software keywords in India
• Create webinars, demos, and online events targeting hospital decision\-makers

• *5\. Analytics \& Reporting**

• Own weekly/monthly reporting on leads generated, CPL, conversion rates, and ROI
• Continuously A/B test campaigns, landing pages, and messaging
• Maintain CRM hygiene and pipeline visibility for the sales team

• *Required Qualifications \& Skills**

• 5–8 years of proven digital marketing experience in B2B Healthcare IT, SaaS, or Enterprise Software.
• Demonstrated success in generating qualified leads that resulted in measurable sales revenue.
• Hands\-on expertise with LinkedIn Sales Navigator, Google Ads, CRM platforms (HubSpot/Zoho/Salesforce), marketing automation, SEO, and AI\-powered prospecting tools.
• Strong understanding of hospital software procurement cycles, including HMIS, EMR, HIS, and healthcare decision\-making processes.
• Existing network within the healthcare ecosystem, including hospital owners, administrators, IT heads, or procurement teams, will be a significant advantage.
• Data\-driven, highly result\-oriented professional with strong communication skills and the ability to collaborate closely with sales and leadership teams.

Pay: ₹100,000\.00 \- ₹200,000\.00 per month

Benefits

• Commuter assistance
• Flexible schedule
• Health insurance
• Paid sick time

Application Question(s)

• Do you have prior experience marketing Healthcare IT, HMIS, EMR, HIS, SaaS, or Enterprise Software solutions and targeting Hospital Owners, Administrators, Medical Directors, IT Heads, or Procurement Teams?

Work Location: In person