Senior Marketing Executive

• *Field Marketing Executive**

• *Organization:** Pravi Global IVF
• *Location:** New Delhi
• *Experience:** 3–5 years (Healthcare / Pharma / Field Sales preferred)

• *Role Overview**

The Field Marketing Executive will be responsible for **on\-ground promotion, referral network development, and patient outreach**. This role is crucial in building strong relationships with doctors, clinics, and local communities to increase patient inflow.

• *Key Responsibilities1\. Doctor \& Clinic Outreach**

• Visit gynecologists, general physicians, and nursing homes regularly
• Build and maintain a strong **referral network**
• Educate doctors about IVF services, success rates, and treatment protocols

• *2\. Referral Generation**

• Identify and onboard new referral partners
• Maintain relationships with existing doctors for continuous referrals
• Ensure ethical and transparent communication

• *3\. Patient Awareness Activities**

• Organize **fertility camps, awareness seminars, and OPD visits**
• Distribute brochures and educational material
• Address basic patient queries and guide them to the clinic

• *4\. Territory Management**

• Cover assigned areas (city \+ nearby towns)
• Plan daily visit schedules and maintain visit reports
• Track competitor activities in the region

• *5\. Coordination with Internal Team**

• Work closely with counselors and digital marketing team
• Share feedback from field (patient concerns, trends, objections)
• Help improve messaging and services based on ground insights

• *6\. Brand Visibility**

• Ensure visibility of Pravi Global IVF in clinics, hospitals, and local areas
• Explore opportunities for local branding (banners, camps, tie\-ups)

• *Required Skills**

• Strong communication and relationship\-building skills
• Confidence in meeting doctors and healthcare professionals
• Basic understanding of fertility/IVF (training will be provided)
• Self\-motivated, target\-oriented, and willing to travel

• *Key Performance Indicators (KPIs)**

• Number of doctor visits per day/week
• New referral partners added
• Number of patient leads generated from field
• Conversion of referrals into consultations

• *Salary \& Benefits**

• Fixed salary \+ Travel allowance \+ Incentives based on performance

• *Ideal Candidate Profile**

• Pharma/medical representative background is a strong advantage
• Local area knowledge is preferred
• Passion for healthcare and patient support

• *How to Apply**

Send your resume to: 8009150040/8009150039

Job Type: Full\-time

Pay: From ₹40,000\.00 per month

Benefits

• Provident Fund

Work Location: In person