Senior Officer, Branch Relationship Manager, Current Account, Consumer Banking Group

• *Role Summary**

The Branch Relationship Manager (Current Account) is responsible for acquiring and managing Emerging Affluent and Affluent customers, driving Current Account growth, deepening customer relationships, and maximizing product penetration through cross\-sell and up\-sell of DBS products and services. The role offers significant opportunities for career growth and business impact.

• *Key Requirements:**

• Own and drive New\-to\-Bank (NTB) Current Account acquisition by consistently sourcing and onboarding high\-quality clients within the branch catchment area, with a strong focus on affluent customer segments.
• Promote and drive adoption of Corporate Internet Banking, Mobile Banking approvals, Cash Management Services, Bulk Payment Solutions, POS/Android POS, QR \& Soundbox solutions, Sweep\-in/Sweep\-out and Fixed Float Deposit structures.
• Increase product penetration through Debit Cards, Collection Solutions, Transaction Banking products, and Wealth \& Premium Savings propositions for promoters and family banking relationships.
• Build and execute a strong acquisition pipeline through self\-sourcing, referrals, branch walk\-ins, local area prospecting, corporate engagement activities, and community networking.
• Deepen relationships with existing customers to improve wallet share, customer retention, and balance growth.
• Drive activation and utilization of digital channels including Internet Banking, Mobile Banking, Online Mutual Funds, Debit Cards, and other e\-channel solutions.
• Enhance Savings Book growth and acquire new\-to\-product customers to improve portfolio profitability and coverage.
• Ensure compliance with internal policies, regulatory requirements, risk management guidelines, and customer due diligence processes during onboarding.
• Deliver exceptional customer service while maintaining DBS service standards and ensuring efficient operational workflows, including doorstep banking services.

• *Candidate Profile**

• Minimum 2 years of experience in a reputed bank with strong knowledge of banking products and services.
• Good understanding of Current Accounts, Transaction Banking, Cash Management, Liability Products, and Cross\-Sell Opportunities.
• Strong local market knowledge and awareness of competition trends.
• Excellent relationship management, communication, sales, and networking skills.
• Ability to identify business opportunities and build long\-term customer relationships.
• AMFI, IRDAI, FEDAI certifications and BCSBI certification will be an added advantage.

• *Preferred Skills \& Competencies**

• Customer Acquisition
• Relationship Management
• Sales \& Business Development
• Current Account \& Liability Products
• Digital Banking Solutions
• Compliance \& Risk Management

• *Location:**

Hassan

• *Job:**

Product Sales

• *Schedule:**

Regular

• *Employee Status:**

Full time