Senior Performance Marketing Executive

We are looking for a highly skilled Performance Marketer with **3 to 6 years** of deep expertise in Google Ads to drive high\-quality B2B lead generation campaigns. This role is critical to scaling our acquisition efforts, particularly in competitive, high\-CPC environments such as SEO and link\-building services.

The ideal candidate is someone who doesn’t just manage ad spend but strategically turns it into measurable revenue.

• *Key Responsibilities**

• 3 to 6 years of experience as Performance Marketer
• Plan, launch, and optimize high\-budget **Google Ads campaigns** focused on B2B lead generation
• Develop and execute strategies targeting Tier 1 markets: **USA, UK, Australia, and Canada**
• Manage full\-funnel campaigns including search, display, and remarketing
• Continuously test and optimize ad creatives, landing pages, bidding strategies, and audience targeting
• Maintain strict control over CPL, ROAS, and overall campaign efficiency
• Handle **high CPC and sensitive niches** with precision and strategic thinking
• Analyze campaign performance and provide actionable insights to improve results
• Collaborate with internal teams (SEO, content, sales, dev) to align campaign goals with business objectives
• Scale winning campaigns while minimizing wasted spend

• *Core Requirements (Must\-Have)**

• Proven hands\-on experience managing **Google Ads with significant monthly ad spend**
• Strong track record in **B2B lead generation via Google ads** (this is non\-negotiable)
• Experience targeting international markets (US, UK, AU, CA)
• Experience with landing page optimization and CRO principles
• Deep understanding of: Keyword intent \& targeting, Conversion tracking \& attribution, Bid strategies \& budget scaling and Funnel optimization
• Ability to manage and optimize **high\-CPC campaigns efficiently**
• Data\-driven mindset with strong analytical and decision\-making skills
• Demonstrated ability to turn ad spend into profitable outcomes

• *Secondary (Nice\-to\-Have) Skills**

• Working knowledge of **LinkedIn Ads** and **Meta Ads (Facebook/Instagram)**
• Familiarity with CRM tools and lead tracking systems
• Basic understanding of SEO and link\-building industry is a plus

• *What We’re Looking For**

• Someone who understands that performance marketing is not about spending money but **making more than you spend**
• A strategic thinker who can balance **precision, execution, and scalability**
• Comfortable working in competitive, fast\-moving environments
• Strong ownership mindset with a focus on results, not just activity

• *KPIs \& Success Metrics**

• Cost Per Lead (CPL)
• Lead Quality \& Conversion Rate
• Return on Ad Spend (ROAS)
• Pipeline contribution from paid channels
• Campaign scalability and efficiency

• *Why Join Us**

• Opportunity to manage **high\-impact campaigns in competitive markets**
• Freedom to experiment, optimize, and scale strategies
• Work closely with a growth\-focused team
• Direct influence on revenue and business growth

If you’re someone who can strategically deploy ad spend and consistently generate high\-quality B2B leads, we’d love to hear from you.

Pay: ₹25,000\.00 \- ₹40,000\.00 per month

Benefits

• Flexible schedule
• Paid sick time
• Paid time off
• Work from home

Work Location: Remote