Senior Product Manager - KYC Platform

Senior Product Manager — KYC Platform

Build the onboarding backbone that powers every credit product PayU Finance owns.

ABOUT PAYU FINANCE INDIA

PayU Finance India Limited is one of India's fastest\-growing digital lending businesses, operating at the intersection of payments, credit, and technology. Through our flagship consumer product LazyPay and a rapidly expanding suite of merchant lending solutions, we serve millions of Indians with instant, responsible credit — making financial access simple, fair, and digital\-first.

We are building the credit infrastructure for the next 500 million Indians. As a regulated NBFC backed by Prosus, one of the world's largest technology investors, we combine the agility of a startup with the governance of a regulated financial institution. Our teams solve hard problems in underwriting, platform engineering, compliance, and product — at scale, in real time.

ABOUT THE ROLE

As the Senior Product Manager for KYC Platform at PayU Finance, you will own the end\-to\-end Know Your Customer (KYC) infrastructure that underpins every lending product we operate — LazyPay consumer credit, merchant lending, BNPL, co\-lending, and future lines of business. This is a platform role, not a product feature role. You will think in systems: designing scalable, partner\-agnostic KYC journeys that can be configured, extended, and reused across business units. You will work closely with Compliance, Legal, Engineering, Data, and external partners including KYC bureaus, video\-KYC vendors, DigiLocker, UIDAI, and banking correspondents. You will set the gold standard for compliant, frictionless onboarding at PayU Finance.

WHAT YOU WILL DO

• *Define and own the KYC Platform roadmap:** design a modular, API\-first KYC platform that serves all internal business units as internal consumers — eliminating duplication and enabling faster product launches.

• *Drive platform thinking:** abstract KYC flows into reusable components (identity verification, liveness, document parsing, de\-dup, risk flagging) and define clear platform contracts for product teams to build on.

• *Lead partner integration strategy:** evaluate, onboard, and manage integrations with KYC vendors (CKYC, video\-KYC, DigiLocker, UIDAI, PAN validation, face\-match), negotiate SLAs, and own fallback logic.

• *Translate regulatory requirements into product specs:** work alongside Compliance and Legal to convert RBI, PMLA, and FATF guidelines into product requirements — including re\-KYC cycles, audit trail design, and data retention policies.

• *Build with data:** define KYC funnel metrics, drop\-off analytics, and fraud signals. Use data to reduce onboarding friction while maintaining regulatory thresholds. Continuously A/B test and iterate on the onboarding journey.

• *Enable developer experience:** define clear API specifications, documentation, and sandbox environments so product and engineering teams across PayU Finance can self\-serve on KYC without ad\-hoc requests.

• *Plan for scale and longevity:** architect KYC flows that can handle 10x volume, support new product lines (UPI credit, co\-lending, embedded finance), and adapt to evolving RBI regulations without re\-engineering from scratch.

• *Drive governance:** own the KYC health dashboard — approval rates, STP rates, failure categorisation, re\-KYC compliance, audit readiness — and present to senior leadership and regulators.

WHAT WE ARE LOOKING FOR

• *Platform product experience:** 6–9 years in product management with at least 2–3 years owning a platform or infrastructure product — ideally in fintech, payments, or financial services.

• *Regulated entity experience:** hands\-on experience working within an RBI\-regulated NBFC, bank, or payment aggregator — you understand what compliance means when there is a penalty for getting it wrong.

• *Technical depth:** you can read API documentation, review a system design, and hold your own in an engineering discussion. You understand OAuth flows, webhook architectures, and data pipelines.

• *Data\-driven mindset:** you define success with metrics before you build. You are comfortable running SQL queries, interpreting funnel analytics, and building the business case from data.

• *Partner management:** you have experience evaluating and onboarding third\-party vendors, writing integration requirement documents, and managing SLA accountability.

• *Long\-term systems thinking:** you do not build for the next quarter — you design for the next three years. You document architectural decisions and think about backward compatibility, versioning, and deprecation.

• *Communication:** you can write a one\-pager that makes a compliance officer and an engineer agree on priorities. You communicate clearly, escalate appropriately, and drive alignment without authority.

GOOD TO HAVE

Experience in KYC/AML domain — CKYC, V\-CIP, DigiLocker, UIDAI API integrations

• *Knowledge of lending workflows:** loan origination, credit bureau pulls, underwriting triggers

Exposure to co\-lending or white\-label lending platforms

Familiarity with PMLA, RBI Master Directions on KYC (2016, as updated), and FATF guidelines

Experience with identity fraud detection, liveness check providers, or device intelligence

WHY PAYU FINANCE?

Own a platform product that will directly power India's next wave of digital credit — from consumer to merchant to embedded finance

Work at the intersection of product, compliance, and engineering in one of India's most complex regulatory environments

Build from the ground up — this role has significant greenfield opportunity to set the architecture, not just maintain it

Be part of a Prosus\-backed, profitable business with the scale of a large company and the decision\-making speed of a startup