Senior Regional Manager - Business Banking

### **About Axis Max Life**

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long\-term savings life insurance solutions through its multi\-channel distribution, including agency and third\-party distribution partners. It has built its operations over two decades through a need\-based sales process, a customer\-centric approach to engagement and service delivery, and a well\-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

• **\#ComeAsYouAre LGBTQIA\+ and PwD candidates of all ages are encouraged to apply***

• *Job Description**

• *Career Opportunities**
• -----------------------

• *Position** Senior Regional Manager \- Bancassurance (Yes Bank)**No. of Positions**
• -------------------

1

• *Department** Bancassurance **Function** Bancassurance YBL \- Sales

• *Reporting to** AVP\- Bancassurance **Band** 4B

• *Location** Delhi\-GO3

### **KEY RESPONSIBILITIES:**

Will be responsible for the Bancassurance (YBL) partnership in Mumbai.

Create and maintain engagement with regional managers /branch managers and other key Yes Bank Head Office / Management Team members

Lead a team of Sales Executives (Relationship Associates and Associate Sales Managers and Centre Managers) and monitor their input/output activity and ensure lead generation through various sources

Increasing insurance awareness and product penetration among Yes Bank’s customers

Increasing insurance penetration among Yes Bank staff members

Suggest sizzlers and R\&R platforms for Yes Bank’s employees who provide prospect leads as well as for MAX LIFE’s dedicated sales team

Suggest product synergies and capture Yes Bank’s various customer touch\-points for insurance sales opportunities

Provide accurate and timely competitor updates/best practices **MEASURES OF SUCCESS:**

• *Business Plan:\-**

Adj MFYP (Rs.) \- Plan v/s Actual

• *Activation Plan :\-**

Seller Activation (%) \- Plan Vs Actual

• *Collections:\-**

15th month Persistency (%) \- \>75%

• *Sales process Adherence:\-**

1\.Implementation of CRM

2\.Governance Rhythm

3\.Business Leakage \& complaints

• *Effective Management of People**

Talent Retention \- 70%

G2M2 retention \- \>90%.

Engagement Score – 85% **Customer centricity and satisfaction:\-**

Effective Management of Customer

As per Plan

• *Key Relationships (Internal /External)**

Distribution leaders

HR Team

Training Team

Planning \& Analytics Team

Yes Bank Management \& Sales Team **Key competencies/skills required**

Relationship Management, Leading people, Effective Management of Process

• *DESIRED QUALIFICATIONS AND EXPERIENCE:**

Graduate / Post Graduate in Sales / Marketing

12\-14 yrs of overall exp. in sales with a minimum of 8\-9 yrs combined work experience in the fields of Life insurance sales management, Retail bank distribution, and Channel Management and/or DSA relationship.

• *State**

Uttar Pradesh

• *Branch**

Noida

• *Department**

Bancassurance

• *Function**

Bancassurance YBL Business Banking \& Emerging Verticals

• *Posted On**

12\-Jun\-2026