SuccessVisa is seeking a creative, results\-driven, and experienced Senior Social Media Specialist to lead and enhance our digital presence across multiple social media platforms. The ideal candidate will have a strong understanding of content strategy, audience engagement, social media automation, and performance marketing.
- Develop, manage, and grow SuccessVisa’s presence across Instagram, Facebook, TikTok, and LinkedIn.
- Create and execute comprehensive social media strategies aligned with business objectives and brand positioning.
- Plan, maintain, and manage monthly **content calendars.**
- Create engaging content, including posts, captions, reels, stories, and promotional campaigns.
- Schedule, publish, and optimize content across all social media channels.
- Monitor industry trends, platform updates, and competitor activities to identify growth opportunities.
- Manage social media engagement and community interactions.
- Set up and manage **DM automation, keyword\-based automation, automated responses**, and engagement workflows.
- Execute and optimize paid social media campaigns to maximize reach, engagement, and lead generation.
- Track performance metrics, analyze insights, and prepare monthly performance reports.
- Drive brand awareness, audience growth, and organic engagement across all platforms.
Qualifications \& Requirements
- Bachelor's degree in Marketing, Communications, Media, Business Administration, or a related field.
- Minimum 2–4 years of proven experience in social media management and digital marketing.
- Demonstrated experience managing Instagram, Facebook, TikTok, and LinkedIn business accounts.
- Strong understanding of social media algorithms, audience behavior, content strategy, and engagement tactics.
- Experience with content scheduling, automation tools, and social media management platforms.
- Hands\-on experience with DM funnels, keyword triggers, chatbot systems, and automated engagement workflows.
- Proficiency in Canva, Meta Business Suite, TikTok Business tools, and LinkedIn marketing tools.
- Excellent written and verbal communication skills.
- Strong creative thinking, organizational abilities, and attention to detail.
- Ability to work independently, prioritize tasks, and manage multiple projects simultaneously.
Preferred Qualifications
- Experience in video editing, reel creation, and short\-form content production.
- Knowledge of paid social media advertising, campaign management, and analytics.
- Experience working with lead\-generation campaigns and performance marketing strategies.
What We Offer
- A supportive and collaborative work environment.
- Access to modern tools, technologies, and marketing resources.
- Professional development and career growth opportunities.
- Opportunity to work with a growing and dynamic organization making a meaningful impact on international education and migration.
If you are passionate about social media, digital storytelling, and creating meaningful online engagement, we encourage you to apply and become part of the SuccessVisa team.
Pay: ₹30,000\.00 \- ₹40,000\.00 per month
Work Location: In person