Senior Specialist, Business Analyst – Adobe Experience Manager (AEM) & Martech

Job Description **Senior Specialist, Business Analyst – Adobe Experience Manager (AEM) \& Martech** **The Opportunity** * Based in Hyderabad, join a global healthcare biopharma company and be part of a 130\- year legacy of success backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare. * Be part of an organization driven by digital technology and data\-backed approaches that support a diversified portfolio of prescription medicines, vaccines, and animal health products. * Drive innovation and execution excellence. Be a part of a team with passion for using data, analytics, and insights to drive decision\-making, and which creates custom software, allowing us to tackle some of the world's greatest health threats. Our Technology Centers focus on creating a space where teams can come together to deliver business solutions that save and improve lives. An integral part of our company’s IT operating model, Tech Centers are globally distributed locations where each IT division has employees to enable our digital transformation journey and drive business outcomes. These locations, in addition to the other sites, are essential to supporting our business and strategy. A focused group of leaders in each Tech Center helps to ensure we can manage and improve each location, from investing in growth, success, and well\-being of our people, to making sure colleagues from each IT division feel a sense of belonging to managing critical emergencies. And together, we must leverage the strength of our team to collaborate globally to optimize connections and share best practices across the Tech Centers. **About Digital Human Health (DHH)** **:** Digital Human Health (DHH) connects technology, data, and people to enable and accelerate Human Health business across global markets. DHH supports commercial and medical teams by delivering customer\-centric digital platforms, data capabilities, and technology\-enabled operating models that enable flexible go\-to\-market approaches, actionable insights, and personalized customer experiences in a regulated environment. Within DHH, the Content Creation and Storage team supports implementation and scaling of AEM Assets, Adobe Express, and GenAI\-enabled authoring in a regulated industry environment. **Role Purpose:** Serve as the strategic bridge between business stakeholders and technical delivery teams across the Adobe ecosystem—translating complex marketing, regulatory, and operational needs into actionable specifications that drive configuration, development, integration, and roadmap decisions for AEM Assets and adjacent platforms. **Scope of Ownership \& Adjacent Responsibilities** * Own requirements definition for DAM operations, metadata governance, workflows, and Adobe ecosystem integrations. * Drive stakeholder alignment across marketing ops, creative, regulatory/MLR, and technical teams. * Contribute to platform roadmap by defining success metrics and prioritizing capabilities, including GenAI authoring and design system automation. * Establish and maintain living governance documentation (taxonomy, schemas, policies, workflow logic). **Key Responsibilities:** **Requirements \& Documentation** * Elicit, analyze, and document business requirements for DAM operations, metadata governance, content workflows, and Adobe Stack integrations. * Translate stakeholder needs into functional specifications, user stories, and acceptance criteria. * Maintain living documentation for taxonomy standards, metadata schemas, governance policies, and workflow logic. * Document integration requirements between AEM Assets and adjacent systems including PromoMats/MLR platforms, CDP, and Adobe Express. **Stakeholder Engagement \& Alignment** * Serve as primary liaison between marketing operations, regulatory/MLR stakeholders, creative teams, and AEM development teams. * Facilitate requirements workshops, process mapping sessions, and stakeholder reviews. * Communicate platform capabilities and limitations clearly to non\-technical audiences. * Support alignment between Content Creation and Storage and CDP teams on shared roadmap priorities. **Platform \& Roadmap Support** * Contribute to product roadmap by identifying needs, prioritizing features, and defining success metrics. * Evaluate Adobe Stack features/releases for applicability, including GenAI content authoring tools and design system automation. * Support definition and rollout of design system standards within Adobe Platform, including Adobe Express templates and AEM Sites. **Quality \& Governance** * Define and validate acceptance criteria for DAM configurations, integrations, and custom developments. * Support UAT planning and execution. * Contribute to content governance frameworks, including AI\-generated content identification and disclosure standards. **What Success Looks Like** * Clear, testable requirements enabling predictable delivery across AEM Assets integrations and workflows. * Governance artifacts (taxonomy/metadata/workflow logic) that teams adopt and sustain. * Improved stakeholder alignment and faster decision\-making on roadmap priorities. * Quality releases validated through robust acceptance criteria and UAT discipline. **Qualifications \& Experience** **Education** * Bachelor’s degree required; Master’s degree preferred. **Experience** * 7–8\+ years of relevant experience as a Business Analyst in marketing technology, digital operations, or content management contexts. * Demonstrated experience with Digital Asset Management platforms (AEM Assets or equivalent). * Strong proficiency in requirements documentation, user story writing, and process mapping. * Experience working in Agile/Scrum delivery environments. * Ability to communicate effectively across technical and non\-technical stakeholders. * Familiarity with metadata standards, taxonomy design, and content lifecycle management. **Preferred / Nice to Have** * Direct experience with Adobe Experience Manager (Assets, Sites, or Content Hub). * Familiarity with Adobe Creative Cloud ecosystem (Adobe Express, Firefly, Creative Cloud Libraries). * Understanding of regulated content workflows (MLR or equivalent). * Exposure to Content Fragment models, headless delivery, or GraphQL APIs. * Familiarity with C2PA / content provenance standards and AI governance considerations. * Experience working with CDP platforms and understanding of content\-data intersection in omnichannel marketing. **Key Competencies** * Systems thinking across people/process/platform * Stakeholder facilitation and consensus building * Outcome orientation with governance rigor * Comfort operating in ambiguous, evolving program environments **\#HYDIT2025** **Required Skills:** Asset Management, Benefits Management, Management System Development, Product Management, Requirements Management, Stakeholder Relationship Management, Strategic Planning, System Designs**Preferred Skills:** Current Employees apply HERE Current Contingent Workers apply HERE **Search Firm Representatives Please Read Carefully** Merck \& Co., Inc., Rahway, NJ, USA, also known as Merck Sharp \& Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company…