A strong passion for search engine optimization is fundamental for this position. Core responsibilities involve conducting detailed keyword research and competitive analysis tailored to specific websites, alongside performing thorough technical audits. The analyst must be fluent in both on-page and off-page SEO tactics, reviewing technical issues and proposing industry best practices. Leadership in keyword research, content optimization, and link development is expected, along with continuous monitoring of search engine algorithm updates. The role requires optimizing website content and landing pages, managing business content across social media, websites, and blogs, and devising strategies to increase website traffic through comprehensive SEO efforts. Maintaining consistent brand messaging across all platforms and utilizing advanced metrics to assess marketing campaign performance are also key components of the job.
Assistant Manager - Performance Marketing
Interactive Avenues · Mumbai, Maharashtra, India