Develop, implement, and manage digital marketing campaigns across channels (SEO, SEM, social media, email, content, performance marketing, etc.).
Plan and execute strategies to increase online visibility, brand awareness, and measurable conversions.
Manage social media platforms (LinkedIn, Instagram, Twitter, etc.), schedule content, and engage with the audience.
Optimize website and social media content for SEO, lead generation, and conversion rate optimization (CRO).
Perform keyword research, backlinking, competitor analysis, and funnel optimization.
Plan, execute, and optimize performance\-driven paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads with a focus on ROI, CPA, and ROAS.
Monitor, analyze, and report on campaign performance using tools such as Google Analytics, Google Search Console, ad platform dashboards, and social media insights.
Conduct A/B testing for ads, landing pages, and creatives to improve campaign performance.
Collaborate with content writers, designers, and developers to create engaging, conversion\-focused marketing assets.
Stay updated with the latest digital marketing and performance marketing trends, tools, and technologies.
Effectively manage a team, ensuring timely execution, optimization, and reporting of marketing initiatives.
Coordinate with clients to ensure smooth project execution, performance alignment, and clear communication.