We are looking for an experienced **SEO \+ GEO (Generative Engine Optimization) Specialist** who has a strong understanding of traditional SEO as well as emerging AI search platforms such as ChatGPT, Gemini, Perplexity, Claude, and AI\-powered search engines.
The ideal candidate should have excellent English communication and content optimization skills, experience in improving organic search visibility, and the ability to develop strategies that help brands appear in both search engine results and AI\-generated responses.
Key ResponsibilitiesSearch Engine Optimization (SEO)
- Develop and execute comprehensive SEO strategies to improve organic rankings.
- Conduct keyword research, competitor analysis, and content gap analysis.
- Perform on\-page SEO optimization for websites, landing pages, blogs, and service pages.
- Manage technical SEO audits and coordinate implementation with developers.
- Monitor website performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, and other SEO tools.
- Build and execute white\-hat link\-building campaigns.
- Track rankings, traffic, conversions, and prepare performance reports.
Generative Engine Optimization (GEO)
- Optimize content for AI\-powered search platforms and answer engines.
- Develop content structures that improve visibility in ChatGPT, Gemini, Perplexity, Claude, and AI Overviews.
- Create entity\-based SEO strategies and semantic content frameworks.
- Improve brand authority and citation signals for AI discovery.
- Analyze how AI platforms source and reference content.
- Research emerging GEO trends and implement innovative optimization techniques.
- Create AI\-friendly content formats such as FAQs, knowledge hubs, topic clusters, and structured content.
Content \& Strategy
- Collaborate with content writers and marketing teams to create high\-quality content.
- Review and edit content to ensure proper grammar, readability, and SEO optimization.
- Develop content calendars and topic clusters based on search intent.
- Ensure all content aligns with Google's E\-E\-A\-T principles (Experience, Expertise, Authoritativeness, Trustworthiness).
Required Skills
- Strong knowledge of SEO fundamentals and advanced SEO techniques.
- Hands\-on experience with Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and similar tools.
- Understanding of AI search platforms and Generative Engine Optimization (GEO).
- Excellent command of written and spoken English.
- Strong research, analytical, and problem\-solving skills.
- Experience in content optimization and SEO content strategy.
- Knowledge of schema markup, structured data, and technical SEO.
- Ability to analyze data and make strategic decisions.
- Familiarity with WordPress and CMS platforms.
Preferred Qualifications
- 2\+ years of proven SEO experience.
- Experience working with local SEO, national SEO, and international SEO projects.
- Understanding of AI content optimization and LLM\-based search behavior.
- Digital marketing agency experience will be preferred.
- Certifications in SEO, Google Analytics, or Digital Marketing are an added advantage.
Performance Expectations
- Increase organic traffic and keyword rankings.
- Improve visibility in AI\-generated search results.
- Generate qualified leads through SEO and GEO initiatives.
- Develop scalable content and authority\-building strategies.
- Deliver measurable growth through data\-driven optimization.
Pay: ₹25,000\.00 \- ₹35,000\.00 per month
Application Question(s)
- How many years of SEO experience do you have?
Which SEO tools have you used extensively?
Have you worked on Generative Engine Optimization (GEO) or AI Search Optimization?
Can you explain how you would optimize a website for ChatGPT, Gemini, and Perplexity?
What is your current CTC and expected CTC?
Are you comfortable creating SEO strategies and managing execution independently?
Rate your English communication skills out of 10\.
Work Location: In person