Job Description

Senior SEO Manager / SEO Lead – Automotive Industry (8\+ Years Experience)

*Job Title:** Senior SEO Manager / SEO Lead
*Experience:** 8\+ Years
*Industry:** Automotive / Auto Parts / Automobile Dealership / EV
*Location:** As per company requirement

Job Summary

Experienced SEO professional with 8\+ years of expertise in developing and executing enterprise\-level SEO strategies for automotive brands, dealerships, marketplaces, and aftermarket businesses. Proven track record of driving organic traffic growth, improving search visibility, increasing lead generation, and maximizing ROI through technical SEO, content strategy, and data\-driven optimization.

Key Responsibilities

Develop and lead comprehensive SEO strategies aligned with business objectives and revenue goals.
Manage large\-scale SEO initiatives for vehicle listings, product catalogs, dealer locations, service pages, and automotive content hubs.
Conduct advanced keyword research and search intent analysis for automotive and mobility\-related markets.
Lead technical SEO audits covering crawlability, indexing, Core Web Vitals, site architecture, schema markup, and mobile optimization.
Drive content strategy for vehicle comparison pages, buying guides, service content, EV\-related topics, and local SEO initiatives.
Manage local SEO performance for dealership networks and service centers.
Oversee backlink acquisition and digital PR campaigns to strengthen domain authority.
Monitor algorithm updates and implement proactive optimization strategies.
Collaborate with content, development, UX, product, and marketing teams to improve organic performance.
Analyze SEO performance using analytics platforms and provide actionable insights to leadership.
Mentor SEO specialists and manage agency/vendor relationships where applicable.

Core Skills

Enterprise SEO Strategy
Technical SEO
Local SEO
E\-commerce SEO
Content Marketing \& SEO
Schema Markup
Core Web Vitals Optimization
SEO Analytics \& Reporting
Competitive Analysis
Team Leadership \& Stakeholder Management

Tools \& Platforms

Google Analytics
Google Search Console
Ahrefs
SEMrush
Screaming Frog SEO Spider
Google Looker Studio

Key Achievements (Resume Examples)

Increased organic traffic by 150%\+ through technical SEO and content optimization.
Improved top\-10 keyword rankings for high\-volume automotive terms.
Generated significant growth in organic leads and vehicle inquiries.
Led successful website migrations with minimal traffic loss.
Implemented structured data and local SEO strategies across multiple dealership locations.
Managed SEO budgets and cross\-functional teams to deliver measurable business results.

Candidate Profile

8\+ years of hands\-on SEO experience.
Strong understanding of automotive consumer journeys and search behavior.
Experience with enterprise websites, marketplaces, dealership groups, or automotive brands.
Proven leadership and project management capabilities.
Data\-driven mindset with excellent communication and presentation skills.

*Resume Headline Example:**

Senior SEO Manager with 8\+ years of experience driving organic growth for automotive businesses through technical SEO, content strategy, local SEO, and performance marketing, delivering substantial increases in traffic, rankings, leads, and revenue.

Pay: ₹60,000\.00 \- ₹70,000\.00 per month