Social Media Executive

Job Summary

We are looking for a creative, data\-driven **Social Media Specialist** to join our team. In this role, you will be responsible for developing and executing our social media strategy to increase brand awareness, improve marketing efforts, and drive engagement. You will manage our online presence across various platforms, create engaging content, and interact with our growing community.

Key Responsibilities

• **Content Creation \& Strategy:** Plan, create, and schedule high\-quality, engaging content (text, images, video/Reels/Shorts) across platforms like Instagram, LinkedIn, Facebook.
• **Social Media Management:** Maintain a consistent brand voice and visual aesthetic across all digital channels using a monthly content calendar.
• **Community Engagement:** Actively monitor, respond to, and engage with comments, direct messages (DMs), and reviews to build a loyal community.
• **Performance Tracking:** Analyze social media metrics (engagement, reach, follower growth) and generate weekly/monthly reports to optimize future campaigns.
• **Trend Spotting:** Stay up\-to\-date with the latest social media trends, algorithm changes, and industry news to keep our brand relevant.
• **Collaboration:** Coordinate with teams to align social media efforts with broader company goals and promotions.