Interlink consultant is looking for a creative and result-oriented Social Media Executive to join its Mumbai office on a full-time basis, with 1 to 3 years of experience preferred. The role involves managing daily social media activities across platforms like Instagram, Facebook, LinkedIn, and YouTube. Key tasks include creating and scheduling posts, reels, stories, and promotional campaigns, coordinating with graphic designers and video editors for content production, and writing engaging captions and hashtags. Monitoring social media trends to propose fresh content ideas is vital, as is responding to audience comments and messages promptly. Additionally, tracking performance metrics of social media initiatives to optimize strategies for increased brand awareness and lead generation is a core responsibility, requiring adaptability and a keen understanding of digital marketing dynamics.