Social Media Lead

• *Department:** Social Media

• *Employment Type**: Full\-Time

• *Experience:** 3\-4 Years

• *Location:** Gurugram

• *Industry Preference:** Healthcare, Hospitals, Oncology, Wellness, Nutraceuticals, Health\-tech, Diagnostics

• *Role Overview**

We are seeking an experienced Social Media Manager with 3–4 years of experience managing B2C brands, preferably in healthcare, wellness, pharmaceutical, nutraceutical, or health\-tech sectors.

• *Key Responsibilities**

• Develop and execute comprehensive social media strategies that align with the organization's marketing objectives and brand vision.
• Own and manage the social media content calendar across Instagram, LinkedIn, and YouTube, ensuring consistency in messaging and timely execution.
• Collaborate closely with graphic designers, video editors, content writers, medical experts, and marketing teams to create compelling, high\-quality content.
• Stay ahead of industry trends, platform updates, and emerging content formats to continuously enhance audience engagement and brand visibility.
• Monitor campaign performance using analytics tools, generate weekly and monthly reports, and recommend data\-driven improvements to maximize reach and engagement.
• Partner with cross\-functional teams to support product launches, awareness campaigns, patient education initiatives, and organizational events.
• Ensure all communication adheres to healthcare communication standards, regulatory requirements, and internal brand guidelines.
• Continuously evaluate competitor activity and market trends to identify opportunities for innovation and growth.

• *Requirements**

• 3–4 years of experience in social media management for B2C brands.
• Prior experience in healthcare, wellness, nutraceutical, pharmaceutical, or health\-tech industries is preferred.
• Strong understanding of Instagram, LinkedIn, and YouTube.
• Experience using Meta Business Suite, Google Analytics, and social media scheduling tools.
• Excellent communication, copy review, and storytelling skills.
• Strong analytical mindset with the ability to interpret performance metrics.

• *What We Offer**

• Opportunity to work in a growing healthcare organisation.
• Collaborative and purpose\-driven work environment.
• compensation based on experience.

Pay: ₹550,000\.00 \- ₹700,000\.00 per year

Work Location: In person