Job Description

*Company Description** BRYK STUDIO is a performance\-driven fitness studio focused on smart, structured training that delivers real, sustainable results. The team prioritizes strength, movement quality, conditioning, and long\-term progress over quick fixes or generic workouts. Programs are tailored to individual goals, whether they involve fat loss, building strength, improving mobility, or training pain free. BRYK combines science\-backed methods with hands\-on coaching to ensure every session is intentional and purpose\-driven. The studio fosters a supportive community where discipline, progress, and mindset come together to help clients stay consistent and achieve lasting results.

*Role Description** The Social Media Manager is a full\-time, on\-site role based in Delhi, India. This role is responsible for planning, creating, and publishing content across BRYK STUDIO’s social media channels to showcase the brand’s training philosophy, community, and client results. Daily tasks include developing and executing social media campaigns, writing engaging captions, managing posting schedules, and optimizing content for reach and engagement. The Social Media Manager will monitor comments and messages, respond to community interactions, and collaborate with coaches and staff to capture authentic, on\-floor content. The role also involves tracking performance metrics, analyzing insights, and adjusting strategy to improve brand visibility, lead generation, and member retention.

Demonstrated skills in Social Media Marketing and Social Media Optimization (SMO) to plan campaigns, grow audiences, and improve engagement.
Strong abilities in Content Strategy and Writing to develop clear, compelling, and on\-brand messaging for diverse platforms.
Excellent Communication skills, including the ability to interact professionally with clients, team members, and online communities.
Experience managing brand accounts on platforms such as Instagram, Facebook, and YouTube; familiarity with Reels/short\-form video is highly desirable.
Basic understanding of analytics tools (e.g., Meta Insights, Google Analytics) to track performance and inform content decisions.
Creative mindset with a strong visual sense; experience collaborating with photographers/videographers or basic skills in editing tools is a plus.
Genuine interest in fitness, performance training, or wellness, with the ability to translate technical concepts into accessible content.
Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
Ability to work on\-site in Delhi, manage multiple priorities, and adapt quickly in a fast\-paced studio environment.