A Social Media Marketer develops, executes, and manages a company's social media strategy to increase brand awareness, engagement, and traffic. Key responsibilities include creating multimedia content, scheduling posts, monitoring analytics, and engaging with the community across platforms like Instagram, LinkedIn, and TikTok. Workable \+3**Key Responsibilities**
**Strategy \& Planning:** Developing, implementing, and managing social media strategies aligned with business goals.
**Community Management:** Monitoring social media channels, responding to comments/messages, and managing user\-generated content.
**Analytics \& Reporting:** Using tools (e.g., Google Analytics) to monitor, track, and report on performance metrics (KPIs), ROI, and consumer trends.
**Campaign Management:** Launching campaigns, contests, and influencer partnerships to boost brand visibility. Workable \+5
*Required Skills and Qualifications**
**Experience:** Proven experience in social media management or digital marketing.
**Technical Skills:** Proficiency in scheduling tools (e.g., Hootsuite, Buffer), analytics, and basic design/video editing tools.
**Communication:** Excellent written, verbal, and editing skills in English.
**Trends:** In\-depth knowledge of social media platforms, algorithms, and current digital trends.
**Education:** Bachelor’s degree in Marketing, Communications, or related field.