We are looking for a creative, fashion\-forward, and camera\-confident professional to manage our social media presence, create engaging content, and grow our online community. The ideal candidate should have a strong understanding of fashion, content creation, social media trends, and digital marketing.
Key ResponsibilitiesContent Creation
- Create high\-quality photo and video content for Instagram, Facebook, Pinterest, and WhatsApp.
- Appear on camera to showcase garments, styling ideas, and new collections.
- Plan and execute fashion shoots independently.
- Create Reels, Stories, lookbooks, behind\-the\-scenes content, and styling videos.
- Coordinate with photographers, influencers, and models when required.
- Maintain a consistent brand aesthetic across all content.
Social Media Management
- Manage and grow all social media platforms.
- Create and maintain monthly content calendars.
- Schedule and publish posts, reels, and stories.
- Monitor engagement and respond to comments and messages.
- Track trends and implement relevant content ideas.
- Analyze performance metrics and provide monthly reports.
Shopify Website Management
- Upload and update products on Shopify.
- Write product descriptions and optimize product listings.
- Manage inventory updates and collection pages.
- Ensure website content, banners, and promotions are updated regularly.
- Coordinate with the team to maintain an excellent online shopping experience.
WhatsApp Marketing
- Create and send WhatsApp marketing campaigns and broadcasts.
- Manage customer engagement through WhatsApp Business.
- Build and maintain customer databases.
- Track campaign performance and customer responses.
Influencer \& Brand Collaborations
- Identify and coordinate with influencers and creators.
- Manage product seeding and gifting campaigns.
- Follow up for content delivery and brand credits.
- Maintain influencer databases and performance records.
Performance Marketing
- Assist in planning and managing Meta (Instagram \& Facebook) ad campaigns.
- Monitor campaign performance and optimize for results.
- Coordinate with external agencies or freelancers when required.
- Generate reports on ROAS, engagement, and customer acquisition.
Requirements
- 2\+ years of experience in fashion content creation and social media management.
- Strong understanding of Instagram, Facebook, Pinterest, and Shopify.
- Comfortable appearing on camera and presenting garments.
- Excellent photography, videography, and editing skills.
- Proficiency in Canva, CapCut, Adobe Creative Suite, or similar tools.
- Strong copywriting and communication skills.
- Knowledge of Meta Ads and digital marketing.
- Passion for fashion, styling, and luxury/premium brands.
Preferred Skills
- Experience working with fashion or lifestyle brands.
- Understanding of influencer marketing.
- Basic graphic design capabilities.
- Ability to independently plan, shoot, edit, and publish content.
KPIs
- Social media growth and engagement.
- Content production consistency.
- Website updates and accuracy.
- WhatsApp campaign performance.
- Influencer collaboration outcomes.
- Lead generation and sales contribution.
- Ad campaign performance and ROAS
Pay: ₹10,000\.00 \- ₹40,000\.00 per month
Work Location: In person