Social Media Manager & Content Strategist

• *Job Title: Social Media Manager \& Content Strategist**

• *Company:** Neon Minds Production

• *Location:** Kozhikode / Calicut, Kerala (On\-site / Hybrid)

• *Job Type:** Full\-time / Contract

• *Department:** Digital Marketing \& Brand Strategy

• *Role Overview**

Neon Minds Production is looking for a creative, data\-informed **Social Media Manager \& Content Strategist** to oversee social media presence across both internal agency channels and client accounts. In this role, you will design content calendars, craft high\-converting short\-form video strategies (Reels/Shorts), manage community engagement, and optimize performance marketing campaigns.

• *Key Responsibilities \& Daily Tasks**

• **Content Strategy \& Calendar Planning:**
• Develop and execute multi\-platform social media strategies (Instagram, LinkedIn, YouTube, Facebook) for agency brand building and client deliverables.
• Maintain structured monthly content calendars with clear content buckets (Educational, Viral, Promotional, Behind\-The\-Scenes).
• **Short\-Form Video Strategy \& Execution:**
• Plan trend\-driven video hooks, audio choices, and visual structures for Instagram Reels and YouTube Shorts.
• Collaborate closely with Content Writers, Video Editors, and Designers to align creative assets with brand objectives.
• **Community Management \& Brand Engagement:**
• Manage daily audience interactions, comments, DMs, and community building across platforms.
• Build relationships with local influencers, industry partners, and regional brands for collaborative campaigns.
• **Analytics \& Performance Tracking:**
• Track key performance indicators (Reach, Engagement Rate, Follower Growth, Lead Conversions).
• Prepare monthly performance reports for clients with actionable strategic takeaways.
• **Ad Campaign Coordination (Meta \& LinkedIn Ads):**
• Coordinate basic performance marketing campaigns, boosting strategies, and client lead generation ads.

• *Requirements \& Qualifications**

• **Experience:** 1–3 years of experience managing brand accounts or working in a media/digital marketing agency.
• **Platform Expertise:** Deep understanding of Instagram algorithms, LinkedIn organic growth, YouTube Shorts optimization, and Meta Business Suite.
• **Copywriting \& Communication:** Strong copywriting skills in **Malayalam \& English** for captions, overlay text, and video hooks.
• **Visual \& Editing Awareness:** Basic working knowledge of Canva, CapCut/Premiere, and visual aesthetic alignment.
• **Portfolio Required:** Candidates must present a portfolio or case studies of social media pages managed, growth metrics achieved, or campaign performance.

• *What We Offer**

• Dynamic agency workspace with direct access to full video production teams.
• Hands\-on exposure to diverse client portfolios ranging from local brands to corporate campaigns.
• Performance incentives for account growth and client retention milestones.

Pay: From ₹11,000\.00 per month

Work Location: In person