Social Media Manager

• *Company: Hydro Farm Technologies Pvt. Ltd**

• *Profile: Social Media Manager**

• *Role Overview:**

We are looking for a Social Media \& Growth Manager who has a genuine interest in gardening and can translate that into engaging content, strong community building, and measurable business growth. This is a hands\-on role requiring both creativity and execution.

• Social Media Management (Instagram Focus)
• Manage and grow Instagram account end\-to\-end
• Plan and execute weekly content calendar (posts, reels, stories)
• Maintain consistent brand voice and positioning
• Content Creation (Gardening\-Centric)
• Create engaging content around plant care, DIY, and problem\-solving
• Shoot and appear in videos regularly (reels, tutorials, workshops)
• Identify trends and adapt them to the gardening niche
• Community Building
• Engage actively via comments, DMs, and outreach
• Build a strong community of plant lovers
• Collaborate with influencers and creators
• Workshops \& Ground Activation
• Plan and conduct gardening workshops and DIY sessions
• Represent the brand in offline events and communities
• Partnerships \& Tie\-ups
• Drive collaborations with schools, societies, and hobby groups
• Promote DIY kits through partnerships and activations
• Performance Marketing
• Run and optimize Meta (Instagram/Facebook) ads
• Manage Google Ads campaigns
• Track and improve performance metrics

• *Growth \& Strategy**

• Analyze content performance, competitors, and trends
• Experiment with new formats and campaigns
• Drive overall social media growth and engagement

• *Mandatory Requirements:**

• Strong personal interest in gardening with hands\-on experience
• Comfortable creating content and confidently appearing on camera
• Ability to explain plant care and issues clearly
• 2\+ years experience in social media or digital marketing
• Basic understanding of Meta Ads and Google Ads

• *Preferred:**

Experience with D2C brands

Basic design/editing skills

• *Salary: upto 30000**

• *Location: Sodala Jaipur**

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Benefits

• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person