Key Responsibilities\- Develop and execute a high\-impact social media strategy aligned with Architech Labs’ brand vision\- Plan, shoot, and publish engaging content (Reels, posts, stories) focused on smart home automation\- Manage Instagram as the primary growth platform\- Create and maintain a content calendar\- Stay updated with trends, audio, and viral formats\- Engage with audience via comments and DMs\- Collaborate with video editors and designers\- Execute and optimize paid campaigns Required Skills\- Strong understanding of Instagram growth and algorithms\- Experience in content creation (Reels\-first approach)\- Basic video editing and storytelling skills\- Familiarity with tools like Canva, CapCut, Meta Business Suite\- Analytical mindset with ability to track and optimize performance Instagram Growth KPIs\- Monthly follower growth: 8–15%\- Engagement rate: 5–10%\+\- Reel views: Consistent viral targets (50K–500K\+ views)\- Posting consistency: Minimum 5–7 posts per week\- Lead generation: Track inbound inquiries via DM\- Conversion tracking from social media to business leads
Job Details Type: Full\-Time
Pay: ₹11,338\.11 \- ₹22,111\.00 per month
Work Location: In person