Birla Cosmetics Private Limited is seeking a Social Media Marketing Specialist for its Mumbai, Maharashtra location, where PPC advertising forms a central component of this full-time position. The specialist will oversee the company’s social media presence and execute targeted PPC campaigns to promote cosmetic products. Duties include developing social media content, engaging with the audience, and designing PPC advertisements aligned with marketing goals. The specialist will track campaign performance, refine targeting, and collaborate with the marketing team to ensure unified strategies. Essential skills comprise proficiency in social media platforms, PPC campaign management, and analytical ability to assess return on investment. The role calls for a creative individual familiar with the beauty industry, capable of crafting persuasive messaging for both organic and paid channels. By blending social media initiatives with PPC, the specialist will drive brand awareness and sales growth in a competitive sector.