Specialist - Marketing Operations

Freshworks, headquartered in Chennai, Tamil Nadu, India, is hiring a Specialist - Marketing Operations to focus on Email Marketing Specialist responsibilities in a full-time role. The position is integral to the operational efficiency of email marketing initiatives, involving workflow management, integration with marketing automation systems, data hygiene, and performance reporting. The specialist will conduct A/B testing, segment audiences for personalization, and analyze campaign data to provide actionable insights for the broader marketing team. A background in marketing operations within a technology or SaaS context is required, along with expertise in platforms like Marketo, HubSpot, or similar tools. Analytical rigor, attention to detail, and the ability to manage multiple projects are key. This role is suited for a professional aiming to enhance marketing precision and scalability in a global software company based in Chennai.