Sr. Content Writer

• **Title : Sr. Content Writer (4\+ Years)***
• **Location : Ahmedabad \| On\-Site \| Local Candidates Preferred***

• *Key Responsibilities:**

• Write clear, engaging, original, and humanized content for websites, blogs, social media, email campaigns, case studies, whitepapers, and other digital assets.
• Write persuasive and **engaging social media (SM) copies for corporate events, Public Relations (PR) initiatives, and Guest Posts (GP)** to drive brand awareness and company promotion.
• **Ensure all content connects authentically with human readers, using AI tools strictly for brainstorming or outlining rather than relying on them to generate entire articles.**
• Develop and implement a comprehensive content strategy aligned with business goals and marketing campaigns.
• Manage and update the **Content Management System (CMS)** for accurate publishing and organization, whenever required.
• Conduct **regular content audits to identify gaps, update outdated material, and modify existing content to improve SEO rankings and user engagement**.
• Assign tasks to freelancers, ensuring deadlines, originality, and quality standards are consistently met.
• **Review and edit team content for grammar, tone, style, SEO, AI\-reliance, and overall effectiveness.**
• **Collaborate with marketing, design, sales and tech. teams to create impactful and cohesive content.**
• Monitor and analyze content performance, providing actionable insights for continuous improvement.
• Maintain a consistent and authoritative brand voice across all communication channels.
• Stay updated on industry trends, SEO practices, and content marketing innovations.

**Requirements**

• Bachelor’s or Master’s degree in English, Journalism, Mass Communication, Marketing, or a related field.
• **Minimum 4\+ years of experience in content writing** and content strategy, **specifically within the IT industry.**
• **Strong commitment to producing original, human\-centric content. Must consistently pass AI\-detection and plagiarism checks, demonstrating genuine subject matter expertise and creativity.**
• Proven track record of successfully managing content calendars and leading content teams.
• Hands\-on experience with popular CMS platforms (e.g., WordPress, Drupal, etc.).
• Strong understanding of SEO best practices and the ability to optimize content effectively.
• Excellent writing, editing, and proofreading skills with strict attention to detail.
• Ability to seamlessly manage multiple projects simultaneously and deliver under tight deadlines.
• Strong communication and leadership skills to guide junior writers and coordinate with cross\-functional teams.

• *Required Skills:**

• Content Writing \& Editing
• **Humanized \& Original Content Creation**
• **Social Media, PR \& Guest Post Copywriting**
• **Content Strategy \& Planning**
• **SEO Writing \& Optimization**
• **Content Audit \& Modification**
• Content Management Systems (WordPress/Drupal)
• Team Management \& Task Delegation (When needed)
• Research \& Analytical Thinking
• **Proofreading \& Quality Control**
• **Communication \& Cross\-functional Collaboration**
• Project \& Time Management

Pay: ₹50,000\.00 \- ₹65,000\.00 per month

Benefits

• Flexible schedule

Work Location: In person