Sr. Digital Marketing Manager

• *Job Title: Digital Marketing Manager**

• *Company:** Healthy 18 Pvt Ltd
• *Location:** New Delhi
• *Experience:** 5–8 Years
• *Department:** Digital Marketing

• *Role Summary**

We are seeking a dynamic Digital Marketing Manager who can lead integrated marketing across **creative strategy, social media, performance marketing, and e\-commerce marketplaces**. The role requires a balance of strategic thinking, execution excellence, and strong analytical skills to drive brand growth and revenue.

• *Key Responsibilities**

• *Digital Strategy \& Planning**

• Develop 360° digital marketing strategy across paid, organic, and marketplace channels
• Plan budgets, forecasts, and growth roadmaps
• Identify new customer acquisition and retention opportunities

• *Performance Marketing**

• Manage campaigns across **Google, Meta, and other paid platforms**
• Optimize for ROAS, CAC, conversions, and revenue growth
• Conduct A/B testing and funnel optimization

• *E\-commerce \& Marketplace Management**

• Oversee performance on **Amazon, Flipkart, and other marketplaces**
• Manage product listings, catalog hygiene, and visibility
• Plan marketplace promotions, ads, and growth initiatives
• Coordinate with category and operations teams

• *Social Media Marketing**

• Lead content strategy and monthly social media calendar
• Drive engagement, reach, and follower growth
• Plan campaigns, launches, and brand storytelling
• Monitor trends and competitor activities

• *Creative \& Brand Communication**

• Guide creative direction for ads, banners, and campaigns
• Collaborate with design and content teams
• Ensure brand consistency across platforms
• Conceptualize campaign themes and messaging

• *Analytics \& Reporting**

• Track and analyze performance across channels
• Share actionable insights and optimization plans
• Present monthly dashboards to leadership

• *Team \& Stakeholder Management**

• Lead and mentor digital marketing team members
• Coordinate with sales, category, and tech teams
• Manage agencies and external partners

• *Required Skills**

• Strong expertise in **performance \+ marketplace \+ social media marketing**
• Hands\-on experience in e\-commerce growth strategies
• Excellent understanding of digital funnels and customer journeys
• Analytical mindset with strong reporting skills
• Leadership and project management abilities

• *Preferred Qualifications**

• Experience in e\-commerce distribution or digital agency
• Knowledge of marketing automation tools
• Familiarity with CRO and retention marketing

Job Types: Full\-time, Permanent

Pay: Up to ₹800,000\.00 per year

Benefits

• Flexible schedule
• Health insurance
• Leave encashment
• Provident Fund

Application Question(s)

• Current ctc and expected ctc?
• notice period?
• Comfortable for vikaspuri location?

Work Location: In person