Team Member - Social Media

Aditya Birla Capital is hiring a Team Member for Social Media in Maharashtra, India, with a specific concentration on PPC specialism in this full-time capacity. The role integrates social media management responsibilities with dedicated pay-per-click advertising duties. The team member will curate and publish engaging content across social platforms while concurrently building and optimizing PPC campaigns to increase traffic and conversions. Primary tasks involve crafting ad copy, defining targeting criteria, managing budgets, and reporting on campaign metrics. The position necessitates a sound understanding of both social media ecosystems and PPC mechanics, alongside the capability to analyze data for continual enhancement. Suitable applicants will have digital marketing experience, particularly in PPC, and a creative approach to social media interaction. Within a prominent financial services organization, this role merges organic and paid tactics to elevate brand recognition and customer acquisition efforts.