Web & Digital Marketing Specialist

DREDGE YARD, located in Surat, Gujarat, is looking for a full-time Web & Digital Marketing Specialist with a growth hacker philosophy. This role focuses on enhancing the company's online presence and lead generation through integrated digital strategies. Key responsibilities include managing website content and SEO, overseeing social media campaigns, and executing targeted digital advertisements. The specialist will analyze web traffic and campaign performance using analytics tools to continuously refine tactics and improve conversion rates. A significant aspect involves experimenting with emerging platforms and marketing automation to identify cost-effective growth channels. The position requires staying abreast of digital marketing trends and applying creative, data-informed solutions to boost brand awareness and customer acquisition for the Surat-based business. Success hinges on the ability to blend technical web knowledge with innovative promotional techniques to achieve sustainable growth metrics.