Area Sales Executive

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Job Description

Area Sales ExecutiveResponsible for driving sales growth, strengthening distribution and market execution, managing channel relationships, and developing team capabilities to achieve business objectives. Focused on sales performance, market expansion, operational efficiency, and effective team management.

Sales Delivery \& Business Performance

Drive achievement of primary and secondary sales targets for the assigned territory

Break down monthly targets into actionable plans for distributors and team members

Monitor sales performance regularly and take corrective actions to address gaps

Ensure timely and accurate forecasting, billing, and collections within the area

Distribution \& Market Execution

Expand and strengthen distribution network to improve numeric and weighted reach

Ensure product availability, stock norms, and effective servicing across outlets

Drive visibility, merchandising, and execution of trade schemes in the market

Monitor competitor activities and implement counter\-strategies to protect and grow market share.

Team Management \& Capability Development

Lead, coach, and develop ASOs to enhance productivity, coverage, and execution quality

Conduct regular joint field work to improve selling effectiveness and on\-ground execution

Set clear performance expectations and support team members in achieving their targets

Drive engagement, discipline, and timely reporting within the team

Channel \& Stakeholder Management

Build and maintain strong relationships with distributors, retailers, and key channel partners

Ensure efficient distributor operations including billing, collections, and ROI management

Resolve market issues, customer complaints, and operational challenges in a timely manner

Collaborate with internal stakeholders to ensure smooth execution of business plans and initiatives