Conversion Rate optimiser

Job Title: Conversion Rate Optimization (CRO) Executive

Location: Shahdara, East Delhi

Employment Type: Full\-Time

Salary: (Based on skills \& experience)

Job Description

Company Description

Ezyschooling.com is a digital platform that connects parents and K\-12 schools, making the school admission process simple, transparent, and hassle\-free.

With 1000\+ partner schools and 1\.5 lakh\+ parents, we are building smarter solutions for the education ecosystem.

We are looking for a Conversion Rate Optimization (CRO) Executive who can analyze user behavior, optimize website performance, and improve conversion metrics through data\-driven strategies and experimentation.

If you are passionate about analytics, user experience, growth strategies, and performance marketing, this role is for you.

Roles and Responsibilities

As a CRO Executive, you will be responsible for

 Conversion Funnel Optimization\-Analyze and optimize landing pages, website journeys, and

conversion funnels to improve lead generation and user engagement.

 A/B Testing \& Experimentation\-Plan, execute, and analyze A/B tests for website pages, forms,

CTAs, and campaigns to improve conversion rates.

 User Behavior Analysis\-Use tools like Google Analytics, Hot jar, and heatmaps to understand

user interactions and identify pain points.

 Data Analysis \& Reporting \-Monitor KPIs such as bounce rate, CTR, conversion rate, and

customer engagement metrics to generate actionable insights.

 Landing Page Optimization\-Collaborate with design and content teams to improve UI/UX,

website copy, forms, and overall page performance.

 Competitor \& Market Research\-Research industry trends, competitor strategies, and

customer behavior to identify growth opportunities.

 AI \& Automation Integration\-Utilize AI tools like ChatGPT and other automation platforms to

improve workflows, content optimization, and performance strategies

 Performance Marketing Support\-Work closely with marketing teams on campaigns, lead

generation strategies, and traffic optimization initiatives. Result\-Oriented Execution\-Take ownership of growth\-focused projects and deliver

measurable improvements in conversion performance.

\-\-Requirements

 Bachelor’s degree in Marketing, Business, Analytics, or related field

 Basic understanding of CRO, digital marketing, and website analytics

 Familiarity with tools like Google Analytics, Google Tag Manager, Hotjar, or Excel/Google

Sheets

 Strong analytical and problem\-solving skills

 Understanding of user behavior and customer journey optimization

 Good communication and collaboration skills

 Knowledge of AI tools and automation platforms is a plus

 Ability to work in a fast\-paced startup environment

 Experience in Education (Ed\-Tech), E\-commerce, Digital Marketing, SaaS, or any related

industry will be preferred

 Candidates with prior experience in Conversion Rate Optimization (CRO), website analytics,

lead generation, or performance marketing will have an added advantage

\-\-\-

Why Join Ezyschooling?

 Opportunity to work on live growth and optimization projects

 Exposure to performance marketing and product growth strategies

 Collaborative and innovative work environment

 Learning opportunities with experienced professionals

 Career growth in analytics, marketing, and optimization domains

 Chance to create real impact in the education sector

Pay: ₹40,000\.00 \- ₹70,000\.00 per month

Benefits

• Paid time off
• Provident Fund

Work Location: In person