Candidate who have **minimum of 2 years of experience** in this role are encouraged to apply.
Manage the company’s complete social media presence across Instagram, Facebook, LinkedIn, YouTube, WhatsApp Business, and other digital platforms with regular posts, reels, stories, captions, hashtags, and content calendars.
Plan and execute digital marketing activities including social media marketing, SEO, Google Ads, Meta Ads, WhatsApp marketing, email campaigns, website promotions, and lead generation campaigns.
Edit and create different types of videos including reels, shorts, promotional videos, product/service videos, social media videos, YouTube videos, and campaign\-based videos.
Candidate should have strong AI knowledge and must be able to use AI tools for content ideas, caption writing, poster concepts, video scripts, voice\-over support, editing support, automation, and campaign improvement.
Create creative marketing materials such as banners, posters, thumbnails, social media creatives, promotional content, basic designs, and video concepts based on brand requirements.
Stay updated with current social media algorithms, digital marketing trends, video editing styles, AI tools, platform updates, viral content formats, and audience behavior.
Track and analyze performance including reach, engagement, leads, enquiries, conversions, ad results, content performance, and suggest improvements for better growth.
Coordinate with designers, developers, sales teams, clients, and management to maintain brand quality, execute campaigns properly, support lead conversion, and deliver work on time.