CRM Executive

Job Description – CRM Executive (Pharma Industry)

Job Title: CRM ExecutiveDepartment: Sales \& Marketing / MIS Industry: Pharmaceutical / NutraceuticalLocation: Mumbai – Mulund WestExperience: 1–3 Years Qualification: Graduate (B.Com / BBA / Any Graduate)Salary: As per experience and skills

Job Summary

We are looking for a detail\-oriented and Excel\-proficient CRM Executive to manage and maintain doctor\-wise CRM data, secondary sales reports, field\-force reporting and sales\-related MIS. The candidate will be responsible for ensuring accurate and timely data entry, monitoring CRM activities, and generating reports to support the sales team.

Key Responsibilities

1\. CRM Management

• Maintain and update doctor\-wise CRM data.
• Ensure accurate entry of doctor names, specialities, locations, HQs, and contact details.
• Monitor and verify daily doctor visit reports submitted by Medical Representatives (MRs).
• Track doctor coverage, call average, productivity and visit frequency.
• Identify missing, incorrect, or duplicate doctor records.

2\. Secondary Sales Management

• Collect and maintain monthly secondary sales data from the sales team.
• Maintain product\-wise, party\-wise and HQ\-wise secondary sales records.
• Follow up with RSMs, ZSMs, and field staff for pending reports.
• Verify data accuracy and prepare consolidated secondary sales reports.

3\. Excel \& MIS Reporting

• Prepare daily, weekly and monthly MIS reports.
• Maintain Doctor sales trackers, doctor coverage reports, and performance dashboards.
• Use Excel formulas such as VLOOKUP, XLOOKUP, SUMIF, COUNTIF, Pivot Tables, and IF.
• Prepare zone\-wise, HQ\-wise and product\-wise CRM analytical reports.

4\. Data Monitoring \& Coordination

• Coordinate with RSMs, ZSMs and MRs for timely data submission.
• Monitor CRM data completion and reporting compliance.
• Maintain proper records and ensure data confidentiality.
• Highlight discrepancies and share reports with management.

Required Skills

• Advanced MS Excel knowledge.
• Good understanding of CRM.
• Experience in pharmaceutical sales data management.
• Knowledge of doctor database management.
• Understanding of primary and secondary sales.
• Strong data accuracy and analytical skills.
• Good communication and coordination skills.

Preferred Candidate Profile

• Candidates with experience in a pharmaceutical company will be preferred.
• Must be comfortable handling large volumes of Excel data.
• Should be capable of independently managing CRM and secondary sales MIS.
• Must have good follow\-up and coordination skills.

Pay: From ₹25,000\.00 per month

Benefits

• Health insurance
• Provident Fund

Work Location: In person