CRM & Lead Funnel Manager

Job Description: CRM \& Lead Funnel Manager

• *Location:** Kochi, Kerala
• *Salary:** ₹40,000–₹45,000 per month
• *Experience:** 3–5 Years
• *Joining:** Immediate Joiners Preferred

Job Summary

We are looking for a results\-driven **CRM \& Lead Funnel Manager** to manage the complete lead funnel, from CRM entry to confirmed site visits and final closure. The ideal candidate will be responsible for monitoring lead conversion at every stage, identifying funnel drop\-offs, improving sales performance, and ensuring effective coordination between Sales, Marketing, and Technology teams.

Candidates with experience in long\-cycle, high\-value sales environments such as real estate, franchising, investments, EV, or infrastructure will be preferred.

Key Responsibilities

• **Funnel Monitoring:** Track leads across all stages and prepare weekly reports on conversion rates, drop\-offs, and time spent at each stage.
• **CRM Management:** Manage CRM stages, fields, workflows, automations, and data accuracy.
• **Conversion Optimization:** Identify conversion gaps at each stage, including lead qualification, site visits, and closures, and work with Sales to improve results.
• **Lead Qualification:** Maintain clear qualification criteria, with confirmed site visits as the key qualified\-lead milestone, and ensure accurate lost\-reason tracking.
• **Sales Follow\-up Management:** Monitor speed\-to\-contact, follow\-up SLAs, and pending leads; escalate untouched or stalled leads.
• **Performance Reporting:** Analyse source\-wise and campaign\-wise performance based on qualified leads, maintaining separate funnel reports for each track.
• **Marketing Coordination:** Share weekly funnel insights and coordinate with the Technology team to send qualified\-lead data back to Meta and Google for campaign optimization.
• **Call Auditing:** Regularly audit sales calls for pitch quality, qualification accuracy, and follow\-up effectiveness. Provide actionable feedback to the Sales team.
• **Lead Re\-engagement:** Develop and execute re\-engagement campaigns to recover lost or inactive leads.
• **Management Reporting:** Prepare and present monthly funnel performance reviews, key findings, and improvement plans to leadership.

Required Skills \& Qualifications

• 3–5 years of experience in CRM management, sales operations, lead management, or funnel optimization.
• Hands\-on experience with CRM platforms such as Zoho, HubSpot, LeadSquared, or similar tools.
• Strong understanding of sales funnel analysis, conversion rates, lead drop\-offs, and time\-in\-stage metrics.
• Experience in improving stage\-wise conversion and managing sales follow\-up processes.
• Proficiency in Microsoft Excel or Google Sheets, including reports, pivot tables, and performance analysis.
• Strong skills in lead qualification, CRM data hygiene, and SLA monitoring.
• Experience in sales call auditing, quality scoring, and performance feedback.
• Excellent reporting, analytical, coordination, and communication skills.
• Fluency in **Malayalam and English**.

Preferred Experience

• Experience in long\-cycle, high\-ticket sales funnels, particularly in real estate, franchising, investments, EV, or infrastructure businesses.
• Exposure to Meta and Google campaign performance tracking and qualified\-lead feedback integration.

Key Performance Indicators (KPIs)

Performance will be measured against the following metrics

• Lead\-to\-qualified conversion rate.
• Qualified\-lead\-to\-site\-visit conversion rate.
• Site\-visit\-to\-closure conversion rate.
• Overall lead\-to\-closure conversion rate.
• Speed\-to\-contact and follow\-up SLA compliance.
• Lost\-reason tracking and coverage.
• Sales call audit coverage and quality scores.
• CRM data accuracy and completeness.

How to Apply

Interested candidates with relevant CRM, lead management, and sales funnel optimization experience are encouraged to apply.

• *Immediate joiners are preferred.**

Job Type: Full\-time

Pay: ₹40,000\.00 \- ₹45,000\.00 per month

Benefits

• Health insurance
• Provident Fund

Work Location: In person