Digital Marketing Executive – Performance Marketing
- *Location:** Noida Sector 2
- *Job Type:** Full\-Time
- *Experience Required:** 1–3 Years
- *Working Days:** 5 Days a Week
About the Role
- *We are looking for a sharp, analytical, and creative digital marketing executive specializing in performance marketing to plan, launch, and optimize paid media campaigns across Google, Meta, LinkedIn, and other digital platforms.**
The ideal candidate should be comfortable working with numbers, **performance marketing formulas, campaign analytics, and logical problem\-solving.** You will work closely with strategy, content, and design teams to drive measurable business outcomes, including leads, pipeline growth, and revenue generation.
Candidates with prior experience handling US/UK market campaigns will be preferred.
Key Responsibilities: Campaign Planning \& Execution
* Plan, set up, and manage paid campaigns across
- Google Ads (Search, Display, YouTube, Performance Max)
- Meta Ads (Facebook \& Instagram)
- LinkedIn Ads
- Build keyword lists, audience targeting, ad copy briefs, and creative briefs aligned with campaign goals.
- Coordinate conversion tracking, UTM setup, pixels, and tag implementation with analytics teams.
- Monitor campaign pacing, budgets, and delivery efficiency.
Performance Optimization \& Analysis
- Analyze and optimize campaigns on a daily, weekly, and monthly basis.
- Improve performance across:
- CTR
- CPC
- CPM
- CPA
- CPL
- CAC
- ROAS
- ROI
- Conversion Rate
- Conduct A/B testing for:
- Ad creatives
- Ad copy
- Landing pages
- Audience segments
Reporting \& Insights
- Prepare clean and insightful weekly/monthly performance reports.
- Translate campaign data into actionable recommendations.
- Forecast performance trends and budget utilization based on historical data.
Required Skills \& Qualifications: Analytical \& Quantitative Skills
- Strong understanding of performance marketing metrics and formulas.
- Ability to perform quick calculations involving percentages, ratios, growth rates, and budget allocations.
- Strong logical reasoning and data interpretation skills.
Platform Knowledge
Hands\-on experience or working knowledge of
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics (GA4\)
- Google Tag Manager
- UTM tracking and attribution basics
Excel / Google Sheets
Comfortable working with
- Pivot Tables
- Filters \& Sorting
- Charts \& Dashboards
- SUMIFS
- VLOOKUP/XLOOKUP
- IF / IFERROR formulas
Communication Skills
- Excellent written and verbal English communication.
- Ability to explain campaign performance and insights clearly to clients and stakeholders.
Good to Have
- Experience working on B2B SaaS, D2C, e\-commerce, or lead generation accounts.
- Exposure to US/UK market campaigns.
- Basic understanding of SEO, email marketing, or CRM tools like HubSpot or Salesforce.
- Familiarity with AI tools such as ChatGPT, Claude, or Gemini for ideation and analysis workflows.
Preferred Candidate Profile
- Detail\-oriented and data\-driven mindset
- Strong problem\-solving abilities
- Creative thinker with analytical approach
- Ability to work in a fast\-paced performance marketing environment
Work Location
Noida Sector 2
Schedule
5 Days Working
Pay: ₹250,000\.00 \- ₹400,000\.00 per year
Ability to commute/relocate
- Noida, Uttar Pradesh (Noida): Reliably commute or planning to relocate before starting work (Required)
Application Question(s)
- What is your current CTC (fixed)?
Experience
- Performance marketing: 1 year (Required)
Work Location: In person