Digital Marketing Executive ppc

• *Job Title:** PPC / Digital Marketing Executive

• *Location:** Vikhroli West, Mumbai

• *Experience Required:** 6 months \- 2 Years

• *Job Summary**

We are seeking a results\-driven PPC (Pay\-Per\-Click) \& Digital Marketing Executive to manage online advertising campaigns, generate quality leads, and improve brand visibility across digital platforms. The ideal candidate should have hands\-on experience with Google Ads, Meta Ads, campaign optimization, and performance tracking.

Key Responsibilities

• Plan, create, and manage PPC campaigns on Google Ads, Meta (Facebook \& Instagram), and other digital advertising platforms.
• Conduct keyword research and competitor analysis to improve campaign performance.
• Monitor and optimize ad campaigns to maximize ROI and reduce cost per lead.
• Create compelling ad copies, landing page recommendations, and campaign strategies.
• Manage display, search, remarketing, and video advertising campaigns.
• Track, analyze, and report campaign performance using Google Analytics and other reporting tools.
• Monitor website traffic, conversions, and user behavior metrics.
• Coordinate with the design and content teams for creative development.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Manage social media advertising campaigns and audience targeting.
• Generate regular performance reports and actionable insights.

Required Skills

• Strong knowledge of Google Ads , Google Analytics , Meta Ads Manager, Facebook \& Instagram Ads.
• Understanding of SEO, SEM, and digital marketing concepts.
• Knowledge of keyword research and bid management.
• Familiarity with conversion tracking, remarketing, and lead generation campaigns.
• Proficiency in MS Excel, reporting, and data analysis.
• Excellent communication and analytical skills.

Qualification

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.

Preferred Candidate Profile

• Strong analytical and problem\-solving skills.
• Ability to manage multiple campaigns simultaneously.
• Target\-oriented and ROI\-focused approach.

Pay: ₹22,000\.00 \- ₹25,000\.00 per month

Work Location: In person